The green flag has fallen for NASCAR’s next TV rights deals.
The motorsports giant today announced seven-year deals with Fox Sports, NBC Sports and new partners Prime Video and TNT to broadcast all 38 NASCAR Cup Series races live from 2025 to 2031. Terms were not disclosed.
Fox and NBC will continue to air the majority of the NASCAR Cup Series races, with 14 events each. Fox will continue to broadcast the Daytona 500, while NBC will air the playoffs and championship race. Prime Video and TNT Sports will split a series of ten mid-season races, and both have also acquired exclusive rights to practice and qualifying sessions for the entire Cup Series schedule through 2031.
“Our goal was to ensure long-term stability with an optimized mix of distribution platforms and innovative partners that would allow us to grow the sport and deliver our product to fans wherever they are – and we have achieved that today, NASCAR President Steve said. Phelps said in a statement.
Brian Herbst, SVP Media and Productions, added, “These agreements demonstrate not only NASCAR’s importance to the sports and entertainment ecosystem, but also the willingness of some of the world’s largest and most respected media companies to make significant investments in America’s premier to make motorsport.” ”
The news comes four months after The CW signed a seven-year deal to air the NASCAR Xfinity Series, which features primarily young, up-and-coming drivers. The network will be the exclusive home of the series from the 2025 to 2031 racing seasons.
Source: Deadline
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