Howard Stern, Kevin Hart, Kelly Clarkson and others help SiriusXM unveil major rebrand, new app and updated subscription pricing

SiriusXM unveiled a major rebrand and streamlined app, with Howard Stern, Kevin Hart, Kelly Clarkson and other talent joining executives at a kick-off event in New York.

The redesigned streaming app will launch in North America on December 14 and will roll out to cars in the following months. The company also announced that its all-access streaming plan will cost $9.99 per month, a discount on previous levels. Various car price points will be announced in early 2024.

A key strategic goal for SiriusXM in recent years has been to expand beyond its roots as an in-vehicle add-on option. While this established base remains important and profitable, the company is seeking greater competitiveness in the non-automotive audio space by offering expanded music offerings and podcasts in addition to its dozens of continuously streamed music, talk and sports channels. The company also owns Pandora and Stitcher, with the latter podcast app being retired as a standalone app ahead of the launch of the new app.

“The launch of the new SiriusXM streaming experience is a defining moment in our history, ushering in a new era of innovation within our company,” said CEO Jennifer Witz. “And this launch is just the beginning; We will continue to expand and develop our product offering in the coming year and beyond as we strive to give our subscribers the best listening experience while on the go, in the car and wherever they want to listen. to the perfect soundtrack for every occasion: With the new SiriusXM, we highlight our unique selling points and welcome a new generation of listeners by bringing them closer to what they love.”

Witz and other executives were joined on stage at The Shed in New York’s Hudson Yards by Stern, Hart, Clarkson, Conan O’Brien, Andy Cohen, musicians like Shaggy and other talent. Next to the stage was a new Cadillac model equipped with the updated app.

There is more to come…