Balmain spring-summer 2024 show: Olivier Rousteing deconstructs roses

Balmain spring-summer 2024 show: Olivier Rousteing deconstructs roses

Although 50 pieces were stolen 10 days before the show, Balmain still presented its new spring-summer 2024 collection as part of Paris Fashion Week, around the theme of rose. Nice, let’s see if Olivier Rousteing managed to reinvent the most banal of flowers.

Flowers for spring? “ Revolutionary »Miranda Priestly would respond ironically The devil wears Prada. On Wednesday 27 September 2023 at 8pm, Olivier Rousteing presented his new Balmain spring-summer 2024 collection. Although around 50 pieces were stolen 10 days before the show, much of the theft was hastily reproduced by the teams at the house of luxury to stage.

Olivier Rousteing deconstructs roses for Balmain’s Spring-Summer 2024 show

The first steps all in black and white, with beautiful eighties shoulders and padding at the hips for an extra touch of billowing femininity, were punctuated by rose-shaped buttons. The latter is also found in the form of bouquet-sized jewels in various bags, but also in maxi embroidery blooming along the busts, combined with the polka dot prints also typical of the maison.

Little by little, associations and even clashes of colors arrive, first pastel, then increasingly saturated and explosive, while the floral vocabulary is declined and embodied in three dimensions: the petals, the shapes of the corolla, but also the thorns. All made from patent leather, rubber, latex, porcelain or even recycled plastic bottles. So much so as to transfigure the most famous verse of the feminist author and great friend of Pierre Balmain, Gertrude Stein (currently exhibited at the Luxembourg Museum in Paris, until 28 January 2024): “ The rose is a rose is a rose is a rose. »

Excerpt from the poem “ Holy Emily », from the 1922 collection Geography and drama, this verse expresses the principle of identity, or how the evocation of something is sufficient to arouse related images and emotions. Through his deconstruction of the rose, Olivier Rousteing evokes an entire romantic universe, which also questions its old-fashioned and kitsch dimensions, particularly through an old-fashioned wallpaper-style print, or decidedly artificial flowers. In polka dots or in crinoline, roses are available up to the latest richly embroidered looks, deliberately bordering on overdose. “ Roses are red, violets are blue “, says the children’s rhyme, but with Balmain, it’s always the bouquet.

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Source: Madmoizelle

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