Sex education, also known as sexuality education, is one of the main trends of recent years. Zoomers are not shy about discussing the details of their private lives, major film companies are shooting multi-part projects on this subject, and luxury fashion brands are making birth control the season’s trendiest accessory. And no, this is not a joke. The Fashion Vibes’s fashion department has a lot of important evidence that we will present in this material.
Why today, you ask? And we will answer that the date was not chosen by chance. On September 26, the whole world celebrates Birth Control Day with the loud slogan “This is your life, this is your responsibility.” The aim of this campaign is to reduce the rate of unplanned pregnancy and raise awareness about this issue among young people.
The initiative is really good, so it’s no surprise that the fashion industry, famous for its desire to reflect new trends, is also interested in it. That’s right, he did it in his own way. In the new material we will tell you how birth control became a full-fledged element of the fashion world.
Naomi Campbell wearing a Use a Condom t-shirt
In 2003, at the show of the legendary British designer Katherine Hamnett, the “Black Panther” appeared wearing a T-shirt covered with sparkling diamonds (according to all canons of the 2000s) with the print “Use a condom”. It was some kind of event aimed at raising awareness about AIDS and other sexually transmitted diseases. By the way, the designer himself became famous thanks to T-shirts with screaming political and social slogans. She even attended a meeting with Margaret Thatcher in 1984 wearing one of her own creations.
But let’s get back to our topic. Exactly 20 years later, Naomi Campbell’s iconic image was replicated by another it-girl and literally blew up the internet. And yes, only Rihanna, who was pregnant at the time, could pull off such meta-irony.
Limited collection of Alexander Wang condoms
Let’s continue. In 2009, Alexander Wang introduced a limited collection of condoms in collaboration with the Planned Parenthood Federation of America (yes, it’s that serious). By the way, the proposal for cooperation came precisely from the state, and the collection itself went on sale on February 14, when the Alexander Wang brand was exhibited.
Protect Your Wang Collection
And in 2018, designer Alexander Wang collaborated with the brand Trojan Condoms and released not only a limited edition of birth control pills, but also clothing. So the Protect Your Wang print appeared on a black T-shirt, socks and hat. We think everyone understands what a reference is.
Condom bags from Moschino and H&M collaboration
Former Moschino creative director Jeremy Scott knows exactly how to capture the public’s attention. After all, he is the author of “screaming” neon clothes, “toy” bags and larger-than-life accessories. It’s no surprise that the collaboration with H&M, released in 2018, turned out to be a good fit. The collection includes sweatshirts featuring Disney and Nickelodeon characters, as well as earrings and condom-shaped bags. But this is not just a crazy fantasy of the master; An important social subtext is “sewn” into the objects. According to Jeremy Scott, he wanted to draw attention to the problem of unprotected sex with these accessories and help young people get rid of the feeling of shame, making birth control the most common thing that should not be ashamed.
Invitation to Vetements show
If you follow fashion news, you probably know that brands send invitations to influencers and industry representatives before fashion shows. And not simple, but original. Last year we even put together a selection of the most unusual invitations. This list also included the idea of the Vetements brand when Demna Gvasalia was at the helm. Later, friends of the brand received “mysterious” pink and black condoms, on the back of which were written the address of the location, date and time of the show. And no, there’s no social message in this case, the Vetements team just likes things to shock.
Condoms Saint Laurent
In the autumn of the same year, Saint Laurent pursued the topic of birth control. Later, the brand’s creative director, Anthony Vaccarello, posted on a banned social network a photo from The Love Affair campaign advertising the brand’s new product, condoms. The intimate “accessory” could be purchased for just 2 euros at concept store Rive Droite in Paris. The limited-edition range featured seven packaging options: from gold and black to check and leopard print.
Condom gloves at Botter fair
In 2022, when industry players realized that packaged condoms would not surprise anyone, they decided to open them and use them for their intended purpose. Almost. The creative team of the Botter brand used birth control methods as gloves. Before the show, almost all the models were given condoms filled with water and paint. The result was such an unusual detail of the image that the guests did not even immediately realize what it actually was.
A pile of condoms at the Diesel fair
Condoms were a small but impactful detail in the Botter show, so Diesel decided to go big and performed the show against the backdrop of a giant mountain of Durex birth control pills. And we’re not exaggerating at all about the mountain. The brand team distributed 200 thousand boxes containing very important contents to the podium. Meanwhile, it was learned that the condoms in the show will be distributed free of charge in Diesel stores around the world after the show is over. “Have fun, respect each other, be safe,” Glenn Martens said at the time. This is a very good initiative.
Julia Fox
The ideal result of our material about “safety in the fashion industry” would be images of Julia Fox. The ugly princess first appeared at New York Fashion Week in a transparent dress and a bag decorated with condoms. And after a few months she decided that wasn’t enough and came out with a full birth control look she. And something tells us that it will be difficult to top such a trick.
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Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
