At the Edinburgh International Film Festival, one of the most discussed issues was the unexpected role in the promotion of Tiktok’s cinema versions. Platform representatives are sure that the sincerity and participation of bloggers can force the audience to postpone phones and buy a film ticket. But how is this promise – the question so far.
At the last panel of the festival, the host Tiktok UK Beatrice Mustochea said that the platform helps to turn a film enthusiasm into a real career. Together with him, Jamilo Mohamed, who dialogue with the popular creators of Kino-Artain-Meg Hughes, Indigo Stafford and a viewer, each of whom was through his love of cinema, took the stage. For example, Hughes Emin: People go to the cinema after their suggestions. And it really believes in the magic of the big screen, because Variety reports are not for the sake of Hype.
According to the studies ordered by Tiktok, the platform also has certain numbers: 73% of the users who encounter a film in Tiktok in the US are watching a trailer, 42% are looking for a session and 36% of them receive tickets. In the UK, advertising campaigns via Tiktok increased by 23.5%of cash fees. Correct, remarkable: It is not related to the independent content of bloggers like Hughes, but mainly about paid promotion.
For the creators of films, it becomes uniqueness, not the key coverage. Hughes invite viewers to find bloggers who respond to a specific species or film style, not to avoid chase numbers. For example, comedian, who used Tiktok as a platform to create a writer’s voice, talked about Victor Victor and director Ryan Kugler, who received millions of views with his approach to his approach to staff.
The participants in the discussion agreed that the tiktok value is not only in viralism, but also in secret communication. Jamilo Mohamed is not a random hype, but a constant dialogue, it creates a real fan base. Indigo Stafford added that the audience needs a binding to want to better understand and watch the film.
In the meantime, Tiktok also spreads cognitive and entertainment content. The summer season inspires internet users to create new trends. Now girls create temporary tattoos with sand and sea water. Read the details here.
Source: People Talk
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
