Peter Do’s debut at Helmut Lang, the protest of environmental activists at the Coach show and the Collina Strada collection created by the neural network: the brightest moments of New York Fashion Week

If schoolchildren and students associate the month of September with the beginning of the school year, then for all fashion industry workers, the beginning of the new season signals the approach of fashion month, when brands young and old will present their spring-summer 2024 collections. The month traditionally begins with New Year’s Eve, first York, then London enter the “game”, then Milan and of course this fashion frenzy ends with Paris. Today we’re sharing the five biggest highlights of New York Fashion Week.

Environmental activists protest at Coach fair

On September 8, the second day of New York Fashion Week, the Coach fashion show took place, the anniversary show of Stuart Vevers, the brand’s creative director, who has held the honorary position for ten years. We saw maxi and mini length leather combination dresses, trench coats, jackets and even bra panties on the runway. But this is not the most interesting thing. The Coach show began with a PETA activist taking to the podium with a Coach kills leather sign (“Coach brand kills leather” – Note ed.). Of course, the girl was immediately caught by security, but Anna Wintour, sitting with her mouth open, will be remembered for a long time.

Collina Strada collection created by a neural network

Do you remember when we talked about the advertising campaign of the Casablanca brand created with a neural network? So now artificial intelligence has reached a completely new level. It was revealed that Hillary Teymur, creative director of the Collina Strada brand, used the neural network to create the entire collection. In fact, it is interesting what kind of demands the team made and how the items reflect the DNA of the brand so well.

Peter Do makes his debut at Helmut Lang

A few days ago at New York Fashion Week, Vietnamese-American designer Peter Do debuted as the new creative director of Helmut Lang. Why was the entire fashion community excited about this show? There are several reasons. Peter first won a special award at the LVMH Prize in 2014. Secondly, she worked as part of the Celine design team led by Phoebe Philo. Thirdly, the young designer has repeatedly called Helmut Lang his idol.

So how did Peter Do’s Helmut Lang debut come about? Some call the designer’s work “the hope of the industry”, while others claim that Do will need a lot of time to analyze Lang’s legacy. Still, it is very interesting to watch the development of the brand. TagWalk statistics prove this. According to the company’s report, traffic on its analytics platform increased by 185% compared to last year.

Ralph Lauren returns to New York Fashion Week

Ralph Lauren last attended New York Fashion Week in September 2019. And now, four years later, the iconic brand is back on the show. However, the focus of the debate was not the collection itself, but the moment when Natalia Vodianova’s Christy Turlington dress got on the train. True, there was no fall – they both laughed and went on their way.

A tribute to Carla Bruni’s image in the Area show

But Area brand designer Beckett Fogg has supported the fake print trend. Remember Kate Moss’s appearance at the Bottega Veneta show wearing a flannel plaid shirt and jeans that were later revealed to be leather? Area decided to go even further and showcased fake fur coats on the catwalk. And by the way, one of the images includes a reference to Carla Bruni’s famous image in the 1994 Vivienne Westwood show.