Hello to all fashion lovers! Your fashion editor is here. There are so many trends and brands in my world that I decided to keep an online journal where I would note the most important things in the industry. And although such diaries are often called personal, mine is open to all readers – so you will be aware of the most interesting things.
This week’s news review should start with the mysterious burglary of Mary-Jane Maison Margiela. A girl has shared a “funny” story online about how a guy from Tinder stole her shoes after their first date. The internet immediately responded by creating numerous memes. It turned out to be good PR for the brand. Another hero of this week was Julia Fox and her shocking appearance at New York Fashion Week.
There were really many interesting events this week, so I suggest you take a short digital journey with me into the latest news from the world of fashion and learn a little more about our domestic brands, advertising campaigns and collections. Shall we begin?
You want to completely update your wardrobe with each new season, but you need to do it thoughtfully, without overpaying several times for beautiful packaging and sometimes intrusive service. Mindfulness is not a trend, it is a way of life, and conscious shopping is no exception. In Familia’s affordable store network, everyone can find what they have been looking for for a long time and renew their wardrobe with quality products with discounts of up to 85%. And yes, Familia has a wide assortment: everyone’s favorite mass-market brands leaving Russia, Gold Brands zones with premium segment products, men’s and children’s departments, shoes and accessories.
There is no distinction by styles or seasons, and many items are offered in a single copy, turning ordinary shopping into an exciting treasure hunt. Familia ambassador and stylist Sophie Eliseeva has collected the main trends of autumn so that you do not get confused when heading to discount stores. Take notes!
Nude Story brand team believes that the autumn season is a new beginning, a new starting point. Prime meridian (this is the name of the collection) is a story about discoveries and the search for your own world. Just as geographers determine the mysterious prime meridian, each girl chooses her own direction and what kind of person she should be.
The shooting of the campaign took place in Paris. As a matter of fact, until 1884, the countdown of the zero meridian started in this city, at the Paris Conservatory. The symbol of the Prime Meridian collection was the “Compass Rose”, which became a point for updating and continuing the Naked Story. You can find fall must-haves in the new sale: from coats to trench coats, from bombers to suits.
Russian brand Red September is now worn by Julia Fox, Holly Bailey and Diplo. And this is a real reason to be proud of the Russian fashion industry. We are sure that on social networks you have often come across items with the brand’s recognizable aesthetics – biker jackets with prints in the form of vodka labels, flip-flop jeans and residential “paneled” shirts. Moreover, this weekend you will have the opportunity to buy products from the archive collections with discounts of up to 80%. From September 8-10, Red September will host the Friends and Family Sale, an offline sale of archival collections and samples. The event will take place at the following address: Kazakova street, 8, p. 2, from 11:00 to 21:00.
Pars is a young Russian brand that has managed to win the love of the capricious fashion community in just one year of existence. There are several reasons for this. First of all, the collection contains the ideal basis for an interesting read. For example, long sleeves feature stitching details and wide sleeves, while shirts feature accented wings. Secondly, the Pars brand pays special attention to quality, so all products from the collection will serve faithfully for more than one season.
To shoot the autumn catalog, the team of the Russian brand CONSO went to Tbilisi, so the campaign turned out to be especially atmospheric. By the way, it was this Georgian city that inspired the brand’s dinner at the ancient Rodin mansion on Thursday. Georgian music in the background, traditional dishes, the best wines and of course pomegranates. It was in this atmosphere that the guests were introduced to the brand’s new collection. And it is worth talking about this in a little more detail.
The trending theme of “quiet luxury” is reflected in the comfortable classic CONSO. The models in the capsule can be combined with each other simply and organically in terms of color, tone, texture and cut, allowing you to switch from traditional combinations to your own style: for example, long sleeves with Breton stripes can be worn with a sophisticated combination. satin skirt or straight long jeans with a noble matte finish. The autumn collection also includes a wide range of eco-leather models and a large collection of knitwear made of mixed fabrics that retain their shape for a long time and allow the skin to breathe.
Swimwear and clothing brand My Nymph has completely updated its concept, from its name to its logo, from its positioning to its DNA and visual brand code. It was based on the idea that holiday is not just a place but also a feeling. And clothes aren’t just about functionality and purpose. Therefore, conciseness and dusty colors were replaced by more complex cuts and rich tones, and possible seasonality was replaced by serenity and emphasis on the sensations of objects.
Last year, the brand team realized that it was stuck within its previous positioning and that the concept required new ideas. Therefore, the decision was made to abandon the “excessive” conciseness of forms and turn to bold styles, bright colors and prints developed by the team itself. Therefore, the word nude in the title became obsolete and My Nymph was born. Along with global updates, the brand presented a holiday capsule made of linen: maxi skirts, tops, shorts, stylish shirts, trousers and, of course, swimsuits.
The non-existent show photo campaign is a new format in which the Arny Praht brand showcases its new autumn-winter accessories collection. The main critics front row at the show are the brand team. Among those invited are friends of the brand. The Arny Praht team wanted to convey the quirkiness of bright, recognizable trends in the fashion industry through the style, models and atmosphere of the fashion show.
The brand works with shapes and references to virtual reality in its Fall 2024 collection: In this collection you can find heart-shaped bags and a Tetris bag. Arny Praht has launched its most popular models in new shapes as well as new colors of the season: shadow and black nickel, orange almond, purple malbec and smoky blue.
Fall is not a reason to stop buying sunglasses. Especially when it comes to high-quality models with titanium construction. Its feature is that there is no screw connection and therefore there is nothing to break. You can sit or step on them; nothing happens to them. They are also three times lighter than normal and are absolutely not felt on your face. You can find these sunglasses in the Gresso brand collection. The website and boutique on Bolshaya Dmitrovka feature trendy models that have already been added to our wish list.
Do you miss campaigns with crazy concepts? Then you will like this news. Yana Besfamilnaya brand has published a new collection manifesto for remote workers. In the BOSSIHA collection, in addition to the brand’s iconic products with suspenders, you can also find new solutions such as short shirts with removable ties and sweatshirts with pins that allow you to change the length and volume of the products.
Yesterday in Moscow there was a presentation of a new presentation from the Autentiments collection, a special showing of Louis Garrel’s painting “The Honest Man”. The young director continues to explore the selfishness of falling in love, and the Autentiments team continues to explore French new wave in line with the aesthetics of the brand’s DNA.
The new wave of cinema popular in the 1950s and 60s liberated the narrative flow from the notorious plot; directors sought non-standard shooting styles and at the same time rethought the image of women in the new world. Inspired by the sense of freedom of this period, Autentiments adopted this approach when creating its autumn collection. A heavy peacock, a light gait, a razor-sharp look, a trace of French charm – this is what the image of the new woman looks like in the autumn drop of the brand.
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Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
