According to 60 million consumers, this lipstick is the best on the market

According to 60 million consumers, this lipstick is the best on the market

Lipstick is one of the most popular beauty products in the industry. But according to 60 million consumers, evidently they are not all the same! And the best selling formulation on the market will amaze you too.

Since the masks used to protect us from Covid-19 have fallen, lipstick sales are on the rise again. According to Circana, these increased by 49% in 2022. A figure that encouraged brands to create new formulas that could be successful, so inevitably this series of new products made people want to 60 million consumers, to know if all the lipsticks sold on the market were really the same. The answer ? Obviously not !

Controversial substances in many formulations

Certainly the formulation of a lipstick is not very complicated, since it contains only pigments and a fat base (butter, wax, oil). But over time, the list of ingredients that make up our favorite lipsticks has only gotten longer. The problem is that today, depending on the type of result to be obtained (glossy, velvety or satin), Many controversial substances such as mineral oils can be found in these formulas, most often derived from petrochemicals. But not only! Other problematic agents such as silicones are also found.

“They add hydrating hyaluronic acid, lipid-enhancing agents to nourish, antioxidant vitamins, mattifying powder, and more. »explains Marie Dehlinger, consultant in scientific communication, specialized in regulation and safety of cosmetic products to 60 million consumers.

The presence of suspected toxic products, such as titanium dioxide, is also a problem. “Banned in food since 2020 in France and throughout the European Union since 2022, it is still authorized in cosmetics”reads in the columns of the magazine. An ingredient that could, among other things, promote colorectal cancer and that would be present in many formulas tested by the media.

Should we choose the more expensive formulas?

The answer is no ! As you might suspect, The difference in price lies in the packaging… Whether the products are sold in a metal or plastic container… Whether they are marked with a large brand or with a small label… It is not uncommon for them to be produced in the same factory. But from one container to another the prices can obviously go up. Louise Wittlich, professional makeup artist and coach for businesses and individuals, tells 60 million consumers that private label brands are generally of good quality. We can therefore count on: “You can find great lipsticks at low prices, for example, at Sephora, Kiko or Zara. »

A theory confirmed by Marie Dehlinger: “Having worked as a quality manager for a private label, I can tell you that you can find great quality cheap lipsticks. »

And the results are without appeal. Among the lipsticks tested by the magazine, one of the best alternatives remains the red Elixir Glow by Yves Rocher. With its formulation without concessions it wins all the votes. There is therefore no need to resort to too expensive lipsticks, the composition of which can leave something to be desired. And this is the good news of the day.

According to 60 million consumers, this lipstick is the best on the market

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Source: Madmoizelle

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