No more waiting in locker rooms, torture searching for a suitable model, and talking to consultants, now let’s be honest, you don’t always want to see it (and not only) after a hard day’s work. Gloria Jeans opened its first digital store in the Evropeisky shopping center in Moscow. By the way, it can boast not only a good assortment, but also a large area (almost 4,000 square meters).
This GJ store was the first to offer a lift-and-learn zone. Now buyers who choose the right jeans will be able to learn about the model and watch a video of how it fits. The store features more than a dozen special displays, as well as seven-metre-high digital installations with 3D animation. In this way, the brand will reduce the use of paper advertising channels and contribute to sustainable environmental development.
In addition to this, Gloria Jeans has also set up a collection box. Goods will be donated to the Second Wind Foundation and sent to people from socially vulnerable groups, while the remaining textiles will be recycled.
And in the new store, customers can customize their outfits. So with the help of patches, stickers, embroidery and cutting-edge laser engraving it will be possible to turn old things into stylish new pieces. Take great photos for your social networks in a nine-metre digital photo zone.
Source: People Talk
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
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