After heroin chic, TikTok and Instagram fall for ketamine chic, a disturbing new fashion trend

After heroin chic, TikTok and Instagram fall for ketamine chic, a disturbing new fashion trend

From London’s underground clubs to the Parisian catwalks, obviously passing through Instagram and TikTok, the chic ketamine style is characterized by the mix of second-hand clothes to be worn in accumulation without trying to correspond to good taste. But we can obviously wonder about the glamorous effect of the fantasized appearance of people suffering from addictions.

You may have noticed: after a brief and mostly symbolic spike in body positivity, we have seen less and less body diversity in the fashion industry since the deconfinement of the West. Several pop culture cues are even converging towards a return to the aesthetic of heroin chic. Another fashion trend that is questioning is starting to be talked about on digital social networks: ketamine chic. Not that the brands recall the consumption of this deviated psychotropic for recreational purposes due to its hallucinogenic effects, but rather it is the internet users who read in a relatively chaotic gaze a style similar to the cliché that the collective imagination may have of K users.

What is ketamine chic, the new fashion trend on TikTok and Instagram?

This aesthetic is characterized by some key pieces: cargo and/or parachute pants, sagging underpants, tops like a second skin under several layers of oversized shirts and badly zipped sweatshirts. In addition to the accumulation of this type of pieces, their patterns and colors can also be surprising because they do not respond to the conventional search for harmony. Better: they deliberately challenge the idea of ​​good taste.

After heroin chic, TikTok and Instagram fall for ketamine chic, a disturbing new fashion trend
On Instagram, @guccisamo bills himself as a “Ketamine chic CEO.” © Instagram screenshots.

Interviewed by the media Stunned regarding her perceived style as ketamine chic, influencer @guccisamo describes her appetite as follows: I like to buy the dumbest things I can find in malls because I have a morbid fascination with how crazy and confusing consumer culture is. “A party regular at up-and-coming London clubs like Swagchella, the Yassification Party and the self-proclaimed Trash Pharmacy” Chic CEO of Ketamine “on Insta adds:” This music scene is based on a kind ofdrug-induced, satirical approach to fashion. Much of it was born out of emo culture, where everyone is an outcast anyway, so people feel free to dress as weird as they want.. »

Maoui 2 Saint Denis
Influencer @maoui2saintdenis reluctantly represents ketamine chic style. © Instagram screenshots.

If the big names in fashion are now the comparisons such as Acne Studios, Martine Rose, Diesel by Glenn Martens or Balenciaga by Demna Gvasalia, the chic ketamine emanates rather from the influencers. Notable French women who have approached include @maoui2saintdenis (94k on Instagram) and @terriblementm (94k), as recently noted Fashion network.

Terribly marine or chic ketamine
Influencer @terriblementm embodies a more colorful take on ketamine chic style. © Instagram screenshots.

How the chic ketamine trend raises questions of social class and mental health

It should be noted, however, that they often accessorize their astonishing accumulations of clothing with a bag and/or shoes from luxury houses that are easily recognizable to attentive eyes who will understand that their look is the result of a stylistic reflection and not of a chaos of clothing dictated by precariousness. From there to see it as a show of privilege, it’s just a fashion faux pas.

But without making aesthetic judgments about this type of look, one can above all marvel, indeed regret that a new fashion trend bears the name of a drug. Without claiming this term, nor advocating the use of this type of substance, Do the personalities who popularize this aesthetic have a preventive role to adopt in the face of the trivialization and glamor of ketamine? Finally, we can deplore the glamor of the cliché that can be created in the collective imagination of addicted people as if it were a harmless fashion trend, and not a mental disorder.


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Source: Madmoizelle

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