We could legitimately think that when times are tough, we tend to fall back on certain values: tenderness and sweet words, kisses and hugs, legs in the air… After all, a satisfying sexual relationship not only costs ( almost) nothing, but in addition it would tend – a priori – to relax us.
Yet, in times of crisis, we would rather tighten our belts than tighten our belts, according to the annual report’s findings Let’s talk about sex: the Hims & Hers UK report (a 100% digital American company, which sells prescription and over-the-counter medicines). Here you are how inflation can ruin our sex life having a negative impact on the libido. And this, regardless of gender.
Economic crisis and libido, record figures
If you feel like your love and sex life hasn’t been going well in recent months, rest assured, you’re not alone! According to the English company Him and hernearly half of people surveyed (42%) say that recent political or economic events have impacted their sex and love lives, and 30% mention a sharp decline in their sexual relationships (13% no longer have any).
The political turmoil, the questioning of women’s rights, the war between Russia and Ukraine, the sharp increase in the cost of living and energy… have created an atmosphere of anxiety and financial uncertainty for most of us. As a result, when it’s time to relax, there’s no one left!
Sex, not just hormones in your panties
Quite surprisingly, while the Covid-19 health crisis may have also had a negative impact on our sex lives, 48% of people surveyed said they were very satisfied with their sex life before and after the pandemic (40% at heart of the crisis).
42%… A figure that demonstrates how much sex is not just a story of hormones in your panties. Because, contrary to what one might think, there is a real link between what our society is going through and our desire to have sex, whether in the context of a long-term relationship or a short-lived encounter. In both cases, inflation and its repercussions on our economic power and on our minds would have an impact on our libido, which not even the idea of heating it cheaply with torrid love affairs could motivate.
” If you live in unstable conditions; if you have to work around the clock until exhaustion; if your health is affected by your low purchasing power, you may have less time and desire for sex says Alix Fox, journalist, presenter and sex educator, who participated in the creation of this survey. This creates a significant gap between those who have the means to invest in their love story (going out, gifts, travel, etc.), and the others.
Amplified quarrels, which pass the desire for a diaperR
” Anything that makes life difficult – cost of living crises, job loss, relentless bad news… can be very overwhelming. While none of these factors have a direct impact on the bedroom, their cumulative effect is a problem. explains Martin Robinson, founder and publisher of The Book of Man in the study report before adding: There is so much stress that it can be hard to suddenly become a sex god “.
Thus, 24% of the people interviewed regret a drop in their libido and the same part also find that their mental health is less good, due to changes in their sex life.
Leave problems out of the bedroom? Easier said that done…
Contrary to the proverb, money could contribute greatly to happiness and love can be bought in a way. ” Money gives you access to more security and things that make everyday life easier, which can mean your mental health could be a little better. You are more likely to have a comfortable, private and secure situation. You have more freedom to hang out with friends. You may be able to afford to pay someone to help babysit or clean the house. Money buys things that can make fun easier says Alix Fox.
Above all, being financially comfortable often makes relationships easier for couples, which allows them to focus on their love, rather than their wallet. ” Your relationships may be easier because you are less stressed·and for money and that there is no arguing about the accounts adds the journalist.
Dating: singles go out less
While it was previously easier to chain dates or play the big game of seduction, fans of dating apps have had to decide to curb spending. They are 22% to claim Him and her who have revised their budget downwards and 15% to say they go out less often, on the pretext that it costs too much: a drink in a bar, buying a good bottle, condoms and contraceptives, any new outfits…
Sounds like nothing, all of this can be expensive for a single person on a regular search for new partners.
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Source: Madmoizelle

Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.