It is a showdown that has been going on for several weeks. Since the beginning of May, Fifa has denounced the aberrant offers for broadcasting rights for the women’s soccer World Cup, which will be held this summer, from 20 July to 20 August.
According to the institution, several countries, including the Francebut also Spain, England, Germany AND Italy – prizes offered “ridiculously low”had denounced Gianni Infantino, president of Fifa, to broadcast the competition. If these sums are not increased, the football giant gives itself the right to prevent the transmission of the world cup in the countries concerned.
This means that France’s matches would therefore not be visible on television at the moment.
The sports minister comes forward
A situation that alarms the Minister of Sport, Amelie Oudea-Castera. Together with its European counterparts, they released an official statement on Wednesday May 31 calling for ” to Fifa and broadcasters to find ways and means for a fair highlighting of the competition “, without necessarily issuing a solution.
“ We are aware of the legitimate interests and budgetary constraints facing both right holders and independent broadcasters, we can read in the press release. We also recognize specific organizational constraints which may affect the ‘market value’ of rights for broadcasters […] However, we are convinced of the decisive importance of the media coverage of this competition in improving the overall visibility of women’s sport in our European countries. “.
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A big difference between the men’s and women’s world championships
This stalemate is not only due to the low prices offered by the broadcasters. FIFA sues extremely low offers compared to what is usually offered for men’s sport. In early May, the institution conjured up ” a real affront to the fine players of the FIFA World Cup and women around the world ».
On Instagram Gianni Infantino returned to the details of this gap. He claimed to have received proposals ranging from From 1 million to 10 million dollars for broadcasting rights of the Women’s World Cup, against offers from 100 to 200 million usually for the men’s world cup, explained the Keeper.
It remains only to hope that the broadcasters and Fifa agree. One thing is certain, France Télévisions will not be part of itrelationships The group. ” The problem is the amount requested, a year ago, by Fifa: from 15 to 20 million euros “, he told our colleagues Laurent Eric LeLayTeam Sports Director “We did not respond and today we do not have the budget line. » For him, “the public service is not there to put a sum of money that others don’t want to put”.
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Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
