Hello to all fashionistas! Your fashion editor is in touch. There are so many trends and brands in my world that I decided to keep an online diary where I would take notes on the most important things in the fashion world. And although such diaries are often called personal, mine are open to all readers – so that you are aware of the most important ones.
So this fashion week started with Timothée Chalamet. And no, she didn’t post a photo with Kylie Jenner (which is sad). The actress became the new face of the men’s perfume Chanel Blue de Chanel. We saw Timothy photos by Marie Sorrenti, as well as a video shot by Martin Scorsese. However, we do not plan to stop at Shalam, so we continue on our way. The Cannes Film Festival kicked off on Tuesday and it gave us a few dozen very good images. The next newsworthy item to be discussed was the Bottega Veneta cruise collection and woven leather pants that you’ll just want to touch. And the next day, a new Prada ad campaign was released, the hero of which was Scarlett Johansson.
There have been some really interesting events this week, so I suggest you join me on a little digital journey through the latest news in the fashion world and learn a little more about our domestic brands, advertising campaigns and collections. Shall we begin?
On Tuesday, the entire fashion community was discussing the new Gucci fashion show taking place at the Gyeongbokgung Palace complex in Seoul. Meanwhile, the creation of the cruise collection was the job of the brand’s design studio, not newly minted creative director Sabato De Sarno. The show itself featured many quotes from the time of Tom Ford and fewer and fewer quotes from Alessandro Michele’s legacy. But I liked the dress and t-shirt prints created by South Korean digital artist Ram Khan the most.
If you have watched the cult movie “Pool” starring Alain Delon, you will definitely like the new collection of the Russian brand Zarina. The summer sale, codenamed Bounty, is inspired by a 1969 painting and a carefree summer aesthetic in a villa. The capsule contains the trendy items of the summer season: tops and T-shirts decorated with rhinestones and pearls, puffy dresses and skirts, trousers made of fluffy pleated fabric.
I still can’t believe that summer is less than two weeks away. That’s why I suggest you go shopping urgently for trendy new items to take with you on vacation (I hope you’ve planned that too). Linen suits, ruffled romantic dresses (ideal for walks by the sea) and, of course, vests are on trend this season. All this can be easily found in the new collection of the Russian brand 2Mood.
I agree, nothing looks as cool as one made just for you. By the way, the Mastersuit fashion house has been taking an individual approach to each client for many years. And this May, the brand is holding a promotion that is impossible to refuse – by ordering two products, you will receive a third as a gift. So, if you’ve long dreamed of a perfectly fitting dress or skirt, you know where to go.
Now let’s move on to the very touching “Be Real” advertising campaign of the sneaker store Urban Vibes, whose heroes are the artists Alena Shvets and Yegor Nast. The main idea of the project is to inspire talented musicians who are now at the beginning of their journey. In the video, the heroes showed their unforgettable places in Moscow, archive photos and talked about how they started their careers. In addition, Urban Vibes has released a special collector’s guide for the music and sneaker industries. The magazine features a history of the collection’s popular sneakers, as well as a detailed retrospective of the music scene going back to 2016.
This is not the end of the good news, this Sunday Urban Vibes sneaker store in Aviapark will be hosting an event with Alena and Egor.
This season, the design store seems to be hinting to us that love will win. Embroidered or heart-printed images appear more and more in the collections of brands. Acne Studios, Akris, Aniye Records, Antonio Marras, Bmuet(Te), Batsheva, Botter, Christian Cowan and many more rely on the symbol of love.
Russian brand Only Me has released a very beautiful collection of heart-shaped bags in collaboration with the brand Iva. And I’ve already added an accessory to my wishlist. Meanwhile, the flamboyant 2000s with its acidic plastic embellishments are predicted in detail, and the patchwork technique takes you back to the hippie era, bringing you closer to true freedom and self-expression. The collection includes only 10 bags, each with two unique faces and released in a single copy.
Casablanca launched an ad campaign this week that requires no photographers, stylists or models. And all because it is generated by a neural network. Thus, the brand was able to save even more because the AI does not have to pay.
Let’s be friends?
Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
