Why are more and more brands charging for return costs?

Why are more and more brands charging for return costs?

It’s a rising trend: 41% of retailers charged shipping on returns in 2022, up from 33% a year earlier, according to a survey by logistics company Narvar. But how is it explained? This might be better news than it sounds.

Bamboche has also ended up for online shopping. In fact, order returns are less and less free, as reported by a survey of the logistics company Narvar, based on 200 companies, and reported in the media. The Atlantic. It is quite logical that inflation also affects shipping costs, packaging, but also the repackaging of returned clothes so that they can be put back on sale. Conversely, brands can facilitate in-store returns of orders placed online, which saves customers from having to pay (but it will still cost them some time, which in itself is worth money).

Returns paid, better news than it seems?

While we may regret that this complicates the lives of people who are further away and/or who have difficulty moving around, they often have a habit of thinking twice before ordering clothes. This trend towards paid return costs, on the other hand, risks help the rest of the general public to have a more intentional approach to their online purchases (which is already adopted by modest budgets, typically).

In fact, for many people, buying clothes is less of an occasional necessity than an all-too-frequent entertainment for the good of the planet and the little hands that make them in often mediocre, even deleterious conditions. Even the most compulsive shoppers sometimes order things to have their picture taken with, before sending them back, to fuel their social media presence. Even if it is a minority, it helps to cultivate a throw-away culture, when we could buy less, but better, take care of what we already have so that it lasts as long as possible, and see it as an investment.

Only, we can already fear another possible drift in the face of returns paid: that people prefer to turn to ultra-fast fashion brands at prices so low that they don’t put too much strain on their budget in order not to send back clothes that would not fit .

For example, at Shein UK, returns are free, but parts are so cheap that it wouldn’t be surprising if few people bother to return what isn’t right for them. Note that for this type of brand it is cheaper to destroy returned items than to repackage them for re-sale. Or a triple disaster in terms of carbon footprint between the production, delivery and return of these clothes considered disposable…


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Source: Madmoizelle

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