Former stylist Kim Kardashian launches a jewelry brand. And it seems that “crumpled” gold will soon be available to everyone

If you’re not familiar with Veneda Anastasia Carter, now’s the time to fix it. She’s a fashion influencer (who you really want to follow), a former model, and Kim Kardashian’s former personal stylist. Veneda wears the grid, loves hip-hop culture and, like nowhere else, combines streetwear with luxury brands. From such a short but very accurate description one could conclude that Carter is “the coolest girl on the planet.” And no, these are not our words (although we are ready to subscribe to each of them) – this is how Kim Kardashian congratulated Veneda on her birthday.

Last year, Carter gave birth to her first child, quit her personal stylist position and embarked on a freelance journey. The result was the jewelery brand By Veneda Carter.

The first items started appearing on their social networks in September 2021, while the project account itself appeared, with only one post with the witch-style logo. For eight months, attentive subscribers who studied Veneda’s Instagram account * (considered an extremist organization in the Russian Federation) were able to create an approximate range of the brand.

The collection is based on “crumpled” or “chewed” gold. Signs, chains, earrings, crosses and bracelets are made in this style. By the way, the jewelry is not offered by models and bloggers (as we are used to seeing in advertising campaigns of other brands), but by Veneda herself and her daughter Bobby.

Veneda announced today that the brand will launch on June 1. And something tells us the Kardashian-Jenner sisters will be among fashion influencers and fashion bloggers, as well as clients (and that’s already the key to success).