ITV’s first quarter revenue exceeds $ 1.2 billion; The broadcaster is still on track to launch ITVX later this year

ITV had another strong quarter earlier this year, with total revenue surpassing the £ 1 billion ($ 1.2 billion) mark as ITV Studios’ contribution increased 23% and the network said it was still on track to launch ITVX by the end of 2022..

Total revenues went from € 85.856 million to € 1 billion, including a 13% increase in media and entertainment (broadcast) and a more dramatic 23% increase to € 458 million in ITV Studios (production and distribution). 5% annual growth for the next five.

Total ad revenue increased 16% to $ 8.468 million, while digital in focus revenue increased 24% to $ 82.82 million. The hype is expected to subside by the end of this year, as last year’s results included a lucrative European football championship.

ITV Studios noted “an interesting pipeline of written and unwritten apps” in the next quarter, including BBC / Amazon. illegal, Paradise jango And Benjamin Franklin’s drama for AppleTV +.

Meanwhile, ITVX, the new streaming service which is essentially an evolved form of the current ITV Hub VoD player, is still on track to launch in the fourth quarter and ITV has increased the number of hours available to stream by 50%. to 6000. in the room. Great American shows including Sexual lives of college girls, OC Y A wooden hill.

ITV Chief Executive Carolyn McCall said today’s update “lays a solid foundation for ITVX, our free ad-supported streaming service” and the network “remains confident” that £ 20.75bn in revenue. digital will be made for 2026.

McCall also used his statement to welcome the UK government’s move to review known legislation in the UK, meaning ITV Hub (soon ITVX) should be positioned on the front page on smart TV and set approvals. -top box. This bill was presented to parliament yesterday and also provides for the sale of Canale 4.