It is undeniable: the protagonists of the series can become fashion icons. Netflix understood this well and had already offered Balmain to revisit the world of Stranger things for a luxury collaboration in November 2022. This time, the streaming giant offers Lacoste to draw inspiration from several of its hits at once: Stranger Things, Bridgerton, Lupin, OR Sex education.
Why is Netflix collaborating with Lacoste to create apparel inspired by its series?
Netflix thus reports in a press release:
“We believe products can be a powerful storytelling medium and partnering with Lacoste presents a unique opportunity to merge the worlds of fashion and entertainment,” said Josh Simon, VP, Consumer Products, Netflix. “This collection is a compelling and creative way for fans to express their love for our stories and characters. »
How is the Lacoste x Netflix fashion collaboration?
Since 12 April 2023, the Lacoste eshop and physical stores have therefore been offering garments for men, women and children inspired by the worlds of the successful Netflix series. For most, the French brand’s signature crocodile has been dressed up with a nod to the streaming giant’s fictions to liven up polos, sweatshirts, hoodies, sneakers, sweatpants, t-shirts, hooded jackets , swimming shorts, banana bag, shopping bag, caps and other tap shoes. Or simply the names of the two companies printed all over on these basic merchandising items. In short, good slightly distorted Lacoste foundations to serve as derivative products for Netflix.
Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
