‘Big Brother’ returns to Chile for the first time in 18 years as reboot fever rages around the world

EXCLUSIVE: big brother will return to Chile for the first time in nearly two decades.

Local network Chilevision, after signing a deal with Banijay Rights, has ordered another adaptation of the social experiment format as the classic formats continue their hot revival period. Chilevision and Kuarzo will produce the show.

big brother was last broadcast in Chile 18 years ago as a national series that aired in several countries in South America, and this is the first time the country has its own version.

“All these superbrand productions seem to be becoming more and more successful big brother part of it,” says Lucas Green, Head of Content Operations at Banijay. “big brother has been so successful in the Lat Am region over the past few years that it only makes sense to expand and make local versions as well.

Green pointed to data from Big Brother Brazil, showing that a recent eviction vote produced 751 million votes — the highest number of votes in a finale and the second highest in the show’s history. “The social media engagement there was overwhelming,” he added. “It’s a format that stimulates online conversations.”

The format has been on a hot streak worldwide with 33 productions airing in 26 territories last year, helped in part by the increasingly global trend for networks to relaunch classic formats. It recently rebooted in Argentina and is expected to return on ITV2 in the UK.

Green said reality shows were fun big brother, survivor And island of temptation returned to the schedules for various reasons.

“The enormous volume big brother can achieve, makes it a cost-effective display,” said Green. Setup, this is also a great way to drive traffic to ITVX. Traditional customers want to expand their offerings across multiple platforms and this is one way to achieve that.”

Green said that evergreen formats offer network executives, who are often forced to make conservative decisions to reach wide audiences, masses of dates, plays and locations that help them create a unique production for their market. “It reduces the risk of the proposal,” he said.

“After 20 years on the air, it’s inevitable that these shows will have to create a rebirth, and as we’ve seen with formats like island of temptation And survivora break is as good as a change,” Green added. “It gives him fuel.”

said Green big brotherThe recent “rebirth” of is “in part caused by the fact that it’s a very pandemic-friendly show – it’s produced in a bubble. If you were to design the perfect pandemic show, build a safe environment where a nondescript group of candidates have no exposure to the outside world or crew, creating volume and storytelling.”

Banijay recently posted revenue of 3.2 billion euros ($3.4 billion), an increase of nearly 17 percent on its first full-year results since acquiring the previous $2.2 billion company. big brother Owns Endemol Shine Group and goes public as part of FL Entertainment.