How Crocs continues to sell like pancakes since deconfinement

During the confinements related to the Covid-19 pandemic, which is not yet over, several people have changed their habits, dedicating themselves to creative hobbies, kneading homemade bread or even wearing jogging bottoms every day. While most of these new uses have declined since the deconfinement, another one looks set to continue: wearing Crocs.

After the pandemic, Crocs’ popularity has exploded and is expected to continue

So obviously these plastic clogs were already adored by many people long before the pandemic, but the latter has allowed a completely different population to grapple with them in the shadow of social stares and obligations, and to adopt them forever.

As noted by New York Times as for the market in the United States, share prices and sales of Peloton (exercise bike), Etsy (marketplace that brings together the creations of many artisans from around the world) and Zoom (video conferencing software) declined after their strong rise during the pandemic. But Crocs stock is up 167% since January 2020. The company’s annual sales have even increased by 200% since 2019. 2023 also looks set to usher in another record year of growth.

What is the Crocs’ recipe for sassy success?

Headquartered in Broomfield, Colorado, the company therefore appears well on its way to continuing to retain these new pandemic customers, who are themselves preaching the good word. And this above all on social networks, where plastic clogs make their voices heard, or rather their squick-squick. In fact, the brand has more than 165,000 followers on Twitter, 1 million on TikTok, 1.6 million on Instagram and even 6.9 million on Facebook. Many people are looking for new products from the label, which multiplies collaborations with brands and personalities from the most diverse backgrounds (as well as the singer Justin Bieber, the luxury house Balenciaga or the Lego toy brand). The brand also connects memes on its networks, a sign of its willingness to be considered a cultural actor, and not just a company that wants to sell products.

And to keep all these beautiful people, nothing like keeping desirability. In addition to their relatively affordable price (count €54.99 for classic clogs) and the multiplicity of existing variants, Crocs are also customizable thanks to Jibbitz (like pins to clip), which helps to give many people the desire to collect them . In short, if you hated them, you may keep seeing more and more of them around you. On the other hand, if you love them, know that the business isn’t going to go bankrupt, so your pinkies are safe for a long time.