“Materia Prime – Naturalness & clean beauty”: is the clean the new green?

In the episodes of this second season of the podcast “Prime Materials”, we talked about various controversial ingredients in beauty: silicones, sulphates, petrochemical derivatives, aluminum salts, solar creams, preservatives or even injections in aesthetic medicine.

Green beauty, clean beauty and marketing of fear

A common theme that crosses these questions around the disputes on skin care is an opposition perhaps too artificial between ingredients of natural origin and ingredients of synthetic origin.

In recent years, in fact, we have observed many brands that offer and claim more and more naturalness in their products, which want to be increasingly green. And the list of ingredients that are not in products sometimes occupies as much space as that of their compounds. ” Paraben without parabens. Without sulphates. Without silicones … To erase useless mention, it is still necessary to know.

Florence Guillaume and Xavier Ormanncey by Pierre Fabre decipher the challenges of naturalness and clean beauty

While many producers are now focusing on the reformulations and launch of biological lines, we interviewed a large group, Pierre Fabre, to find out how we can help the general public to orient themselves without falling into the Greenwashingnor in the marketing of fear.

Therefore we receive Florence GuglielmoDirector of the Green Mission of the Pierre Fabre Group, which presides over all the issues of CSR and naturalness, as well as Saverio OrmanceyResearch Director & Development of the Group.

In partnership with the Pierre Fabre group, we will therefore try to understand together how to orientate between all the labels of Green Beauty and Clean Beauty, and above all know what to trust to be informed without confusing. .