EXCLUSIVE: Slash Agency founder Erica Plotkin and her partner Olivia Peeke are expanding their reach beyond public relations. The longtime publicists are joining forces to form Intention, a new full-service management, manufacturing and branding company. Plotkin, who founded Slash in 2014, is based in New York City, and Peeke, who joined Slash as a partner in 2016, remains bi-coastal.
In a joint statement, the partners reflected on the development of the entertainment industry as a catalyst for their decision. “The landscape has changed. For most of our clients, their needs have changed and they are looking for teammates to steer the ship for their careers in general. Our clients have multiple talents and want to make a broader impact, be it acting, producing, writing, music, hosting, sponsorships, etc. We are in the best position to inspire their confidence and further nurture their passions.”
Clients switching on purpose include Gaten Matarazzo, Peyton List, Landry Bender, Lauren Wasser, Tess Holliday, Kayla Maisonet, Yves Mathieu East and Ashlee Marie Preston.
“We started telling stories for our customers and now we’re taking it to the next level. Intent’s mission is to provide our clients with a personalized, curated end-to-end approach to the entertainment industry,” said Peeke.
Plotkin added, “This is a move we’ve been thinking about together for a long time, and we’re grateful to have been given the opportunity to take this leap with so much support.”
The company planned rapid growth. The team is expanding its current development and branding agreements to accommodate the larger portfolio. A VP of Production and Development will be announced soon.
Source: Deadline
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