To complete her maternity and music superhero outfit at Super Bowl 2023, Rihanna wore some amazing sneakers: the Cross Low model, from the first part of the collaboration between MM6 Maison Margiela and Salomon. Fusion of the codes of the avant-garde fashion house today artistically directed by John Galliano and of the French mountain sports brand, these shoes combines performance and comfort issues, everything anyone could want, especially a pregnant woman like Rihanna (while she had performed extensively in heels during her previous pregnancy, wiping out a lot of criticism for it).
Where to find the MM6 Maison Margiela x Salomon sneakers worn by Rihanna at the Super Bowl
MM6 Maison Margiela x Salomon cross-training low top sneakers they feature a cleat inspired by the sporting equipment manufacturer’s Speedcross model and an internal laceless mesh bootie, a nod to trail running heritage. We find the Margiela tongue again through the choice of unexpected colors, the integrated tear-resistant gusset and the drawstring which, combined together, give an avant-garde look to the shoe.
Presented during the Maison Margiela autumn-winter 2022-2023 show before being released on November 11, 2022, these fantastic sneakers are notably available on the brand’s eshop for €295, in red-orange, black-white or multicolour. Rihanna’s team would buy them like anyone else, according to Footwear news. And since the Barbadian singer showed them off to more than 100 million viewers, it serves as yet another form of validation for Salomon’s brand, already at the heart of the gorpcore trend.
From the mountain of Annecy to the Super Bowl stage, the Salomon brand reaches new heights
Indeed, fashionistas have been roaming the city for several seasons in shoes rather destined for a trek in the mountains, whether it be Quechua, Columbia, Arc’teryx, Lafuma, Patagonia, The North Face or even Solomon. The latter was founded in 1947 by the family of the same name near Annecy to sell Alpine and Nordic skis and all the equipment that goes with them. Since the 1990s it has also offered hiking equipment and since the 2000s it has established itself as a recognized trail running brand.
But since the late 2010s, survivalist fashion trends (or “Before Apocalypse” to use the TikTok expression) and gorpcore have swayed them towards trendy sneakers. So much so that the brand is now seeing a phenomenal palatability boom: second Fashion business, Salomon was the fastest growing shoe brand on StockX (sneaker resale site) in 2022, with sales growing by more than 2000% compared to 2021. And the Rihanna effect could tenfold her success to new heights.
Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
