Why are there more trends every year and how to keep up with them? Together with the author of the Telegram channel “Mamkina Fashionista” we understand

Last December, The Cut named 2022 the year of micro trends. And there is nothing surprising in this. Fashion is accelerating, and so are we. Now, in order to keep up with everything that is happening, you need time not only to follow the shows of new collections and the red carpet of awards, but also to follow social networks (especially TikTok, where the most creative users gather). , watch TV shows and don’t forget the star girls debuts.

And all this does not guarantee a 100% hit on all targets. Even a few micro trends can be hidden from the watchful eye of a fashion editor, stylist, and influencer. Therefore, we do not recommend that you turn the fashionable part of your life into chasing two rabbits. At least because we know how it will end.

Today we want to take the theoretical part and try to figure out why there are more and more trends every year, and most importantly, how to keep up with them. For help, they turned to a person who certainly knows a lot about this subject. We give the floor to the author of the Telegram channel “Mamkina Fashionista” Inna Kombarova.

Inna Kombarova, author of the Telegram channel “Mamkina Fashionista”

How to keep up with trends? Not possible – I want to write to me and finish my story about it right away. But first, this infamous “what’s trending right now?” The word itself came to us from English and is translated as a trend. This term is used not only in the fashion industry, but also in mathematics, economics and other fields.

If we talk about fashion, the trend is a real and often short-term phenomenon. They are cyclical and the cycle can last for several seasons or several years.

A few decades ago, the trend took several months to reach the general public – first to show the collection in a closed format, then choose an image for glossy magazines, then write a review material. And yes, there was no lightning-fast internet back then. In addition, not everyone always has access to these trendy things. The trend was what was more in the stores and could be sewn according to the patterns in the Burda moden magazine. And so they lived.

In the era of fast fashion, wholesale digitization and social networks, the situation has changed radically. Trends follow each other at lightning speed and can literally “shoot” in a day thanks to a video that went viral on TikTok. Yes, and the mass market encourages this approach by churning out large volumes of low-quality products each week.

Now, when even designers are able to add a photo of a random person from the internet to the moodboard, it becomes unclear who the trendsetter really is. If fashion was born on the street before, there’s no need to even go there now – any teen can make a great video shaking up a parent’s closet and returning the youth trend. You just have to choose the right piece for beautiful makeup.

But not all trends are destined to return to our lives. Some of the overrated items are so gimmicky that it’s impossible to look at them. These items include the Bottega Veneta dumpling bag and Isabel Marant wedge sneakers, but the latter has made more than one attempt to come back into our lives. But even sending mail to influencers didn’t help here. Still, maybe I’ll write them early? After all, “ugly” Uggs, which triumphantly came back into our lives last year thanks to the Hadid and Hailey Bieber brothers, have been on the anti-trend list for a very long time.

By the way, this is also an interesting move – it is no longer customary to call something anti-trend, because absolutely any anti-trend can become a trend tomorrow, forgive the pun. Has everyone already bought low-waisted jeans that disfigure the figure disastrously? Here I am the same.

Many trends are reborn as a whole, accompanied by the support of not only social networks and the fashion industry, but also the world of TV series. That’s exactly what happened to the Gothcore and Dark Academia aesthetic that made its way into Netflix’s acclaimed Wednesday project.

It is already clear that in 2023 we will paint our eyes thick black, learn to wear a “strong face” and develop an allergy to color. We see all of the above on the catwalk and in the images of fashion influencers (who have long imitated gothic beauties). By the way, this is an excellent example of the cyclical nature of the fashion world – the goths of version 2.0 returned to us directly from scratch. That’s right, they’re so sexy and stylish now.

So what is trending right now, you ask? “Be yourself,” I reply. And for this you need to collect a good wardrobe of non-banal “chips” and quality items that can be supplemented with accents. But only the ones that suit you. After all, a hat with ears is unlikely to look advantageous on an overweight aunt of Balzac’s age, I’m sorry.

Finally, I would like to highlight the trends that are definitely worth paying attention to this season.

The list can be added daily and forever. The important thing is that you don’t lose yourself while chasing trends.