Elon Musk is still looking for ways to make Twitter profitable and recoup his investment. The new strategy focuses on companies and their brands on the social media platform.
Well-known brands have received a gold tick to distinguish them from the blue ticks, meaning they are now Twitter Blue subscribers. The golden check meant that Twitter had “verified” the company as legitimate.
But if brands want to keep their gold badge with the change, they’ll have to pay $1,000 a month, according to a report The information.
Social media snoop Matt Navarra shared a screenshot of an alleged email from Twitter confirming the new monthly plan.
Additionally, “Affiliate Account Verification” costs $50 per month. The latter are trademarks generally associated with another company.
Charging businesses to keep their tick is equivalent to Twitter Blue subscribers paying $8 a month to keep their blue tick. The monthly rate will also show subscribers fewer ads and rank their answers higher than non-subscribers.
Musk also recently tweeted about sharing ad revenue with creators, with the caveat that they would have to sign up for Twitter Blue.
“Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads,” Musk tweeted. “Account must be a Twitter Blue Verified subscriber to be eligible.”
A few notable figures on the platform still have a blue checkmark without signing into Twitter Blue, but Musk said they will lose their verified status in the coming months.
“Twitter’s Blue Verified legacy is sadly deeply damaged and will be gone in a few months,” he wrote.
Source: Deadline
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
