Strong condemnation: why has the age of street style finally (logically) come to an end?

The era of dominance of street style began in the already distant 2015s. And if you factor in the era codenamed “Swag,” with all kinds of snaps and jeans five sizes larger, then nothing in 2009. Vans Era and Old Skool came to the fore, and brands such as Supreme, Stussy and Off-White should not be forgotten. The first notable event associated with the end of a purely mythical era was a wave of collaboration between “high” and “low,” so to speak. More specifically, luxury homes with streetwear brands. More specifically, Louis Vuitton collaborated with Supreme in 2017.

Bottom line: Over time, big sneakers replace derbies, and those same snapbacks are completely disappearing from our closets. The loose cut is replaced by a stricter and more elegant – the transformation is especially evident in the case of men’s trends. Recent Milan and Paris Fashion Weeks have finally confirmed the theory that street style no longer has a place on the runway.

To be fair, the late Louis Vuitton creative director Virgil Abloh predicted this phenomenon as early as 2021. “I would say that streetwear is definitely going to die. The fashion master’s time is up in an interview with Dazed & Confused. And it’s true: We didn’t see any relaxed athletic silhouettes at the fall 2023 men’s shows.

On behalf of Prada, Miuccia Prada and Raf Simons voted for geometric shirts and fake collars tucked into pants. For Dolce & Gabbana, Domenico Dolce and Stefano Gabbana not only harmoniously played the theme of timeless classics with shirts and ties, but also deftly captivated them with their combination suits with tight men’s corsets and gloves. What’s up, even the famous “thief” Jonathan Anderson played for Loewe in just polo sweaters and oversized coats. As we know, the latter will never go on the bandwagon, without good reason.

And finally, why does all of the above apply to women’s wardrobe? The answer is simple – trends are no longer divided into letters “m” or “g”. Women alike wear masculine coats with voluminous shoulders and ties—at least check out Irina Shayk and Emma Watson’s fall releases. So yes – the end of the street style era has been proven by the power of both at once. But who said that five years from now it won’t be knocking on our doors again? The circular fashion law has not been repealed. Moreover, the first shifts in the subject, oddly enough, are appearing even now.