The Justice Department and a group of states have filed an antitrust lawsuit against Google, alleging that the Internet giant used its “stranglehold” on digital tools to eliminate threats to its dominance in the advertising market.
Attorney General Merrick Garland and antitrust chief Jonathan Kanter plan to officially announce the lawsuit at a news conference on Tuesday.
In the lawsuit, filed in U.S. District Court in Virginia, the Justice Department said Google’s plan was “simple but effective: (1) neutralize or eliminate actual or potential ad technology competitors through a series of acquisitions; and (2) exercising its dominance in the digital advertising markets to force more publishers and advertisers to use its products while disrupting their ability to effectively use competing products.
Read the lawsuit here.
The government wants to break up Google’s advertising business. This means the sale of the Google Ad Manager suite, including Google’s publisher ad server, DFP and Google’s ad server
Exchange, AdX.
There is more to come.
Writer: Ted Johnson
Source: Deadline
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
