January 16, 2012
The third Monday of the month is said to be the most depressing day of the year and nicknamed Blue Monday.
In fact, it’s cold. You’re still under the influence hangover end of year celebrations (too many calories, too much family, too much fireside time, and now the post-Christmas season is making you swoon).
You are unmotivated you haven’t kept any good intentions and you wait for your scholarship at the end of the month to hope to fill the budget hole that December and its gifts imposed on you.
The formulation is actually a marketing operation and not a scientific discovery.
the Blue Monday cannot be calculated
the The third Monday in January is the most depressing day of the year according to Cliff Arnall, who introduces himself as a psychologist:
With W = Weather, D = our ability to replenish coffers, d = debt (debt), T = Time (time since Christmas), Q (time since New Year’s resolutions), M (Lack of motivation) , Nohas (need to act), the equation formulates the most depressing day of the year.
Blue Monday, a simple marketing operation
The story actually reveals it the formulation is actually a marketing operation and not a scientific discovery.
Ben Goldacre, journalist of the Keeperreported that the formula (which appeared in a press release for the Sky Viaggi agency in 2005) had been sent to various academics by the Porter Novelli communication agency.
The latter offered to pay anyone who agreed to sign the equation on his behalf.
Moreover, The Guardian also revealed that Cardiff University has asked editors to clarify who Cliff Arnall is ” a former university tutor who left in 2006″.
The most depressing day of the year is a trick
Second The world, there is nothing scientific about this formula.
It’s impossible to calculate when the most depressing day of the year might fall. Variables and factors such as time or motivation are difficult to quantify.
The study’s own author, Cliff Arnall, claimed in 2010 that this calculation is just a marketing hoax.
He has also become the face of a campaign to stop the spread of this information, called Just Blue Monday.
Instead, we should introduce the #TrueMonday.
Good, it is ALSO a marketing operation established with a travel agency that promotes the tourist business in the Canary Islands.
A false formula for the happiest day of the year
Cliff Arnall, the scientist befriended by the pubards, was also paid by Wall’s, a brand of ice cream, to advertise the happiest day of the year:
With O = Outdoors (outdoor activities), N = (Nature), S = (Social interactions) Cpm Childhood summers (holiday memories) & positive memories (positive energy), T (Temperature), He (proximity to own holidays).
Blue Monday doesn’t exist, so smile!
Short, Blue Monday or not, at Madmoizelle we made the potential depression inherent in January.
Photo credits: Liza Summer and Andrea Piacquadio (Pexels)
Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
