Taylor Swift’s music has touched millions of people around the world, including her new boyfriend Travis Kelce, who said in a recent interview that he has mastered the art of not caring.
And it looks like he’s not the only one benefiting from Taylor’s magic. Fans on Reddit describe being part of the Swiftie community as “almost cult-like in the best sense.”
Now studies suggest their music can have a real, measurable impact on people’s mental health — and not always in a positive way.
Although Taylor Swift is adored by millions of people, the impact of her music on her fans has not always been positive.
Some fans reported amnesia after the concert because they were so overwhelmed to see her live after dreaming about it for so long.
Fans on Reddit describe being part of the Swiftie community as “almost cult-like in the best sense.”

Taylor Swift fans in California show off their friendship bracelets during the premiere of “Taylor Swift: The Eras Tour” in theaters earlier this month
Alli Spotts-De Lazzer, a therapist and mental health specialist from California, participated in a discussion group at the University of Kansas teaching a course called “The Sociology of Taylor Swift.”
Ms Lazzer said part of the magic behind Taylor’s music is the sense of connection fans feel.
There is a tradition of exchanging friendship bracelets at their concerts, inspired by the lyrics of their song “You’re on Your Own, Kid” from their album Midnights.
Taylor sings about how jewelry can help foster connection: “Because pages are turned and bridges are burned / All you lose is a step you take / So make the friendship bracelets, take the moment and enjoy.” him / You have no reason to be afraid.’
Travis Kelce also reportedly played Taylor by giving her a friendship bracelet.
He admitted to his brother, Philadelphia Eagles center Jason Kelce, that his stats were much better since the pop star started attending his games.
“When T Swift plays, you run an average of 99 yards; If the rest of your friends and family are there, you’ll average 42.5 meters,” said Jason.
Her music also fostered intergenerational bonds, Ms. Lazzer said.
Taylor Swift released her first album in 2006 and her latest was released on Friday, October 27.

First kiss! Taylor Swift and Travis Kelce have taken their relationship to the next level, posing for loved-up photos on Instagram. He admitted to his brother, Philadelphia Eagles center Jason Kelce, that his stats were much better since the pop star started attending his games.
Many women grew up listening to Taylor’s music, and now their children are enjoying it too, Ms. Lazzer said.
Instead of a generational divide, there is a cross-generational bond through a shared symbol, Ms. Lazzer added.
Her music teaches coping skills, Ms. Lazzer said, like a song called “Breathe” that prepares fans for coping skills if they’re overwhelmed by attending one of her concerts, for example.
Another reason fans seem to love their music is its great emotional expressiveness.
Taylor Swift is not afraid to talk about her feelings and is notorious for chronicling relationships with ex-lovers in her music.
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Researchers have found that listening to our favorite songs can help reduce the feeling of pain.
Dr. Jenna DiLossi, a Philadelphia-based clinical psychologist, told Parade that as a true Swiftie, she attributes Taylor’s “special sauce” to her “ability to be incredibly raw and honest in her lyrics.”
The O2 Arena in London, UK, recently teamed up with a consumer research company to send a 10-question survey to 2,000 14- to 25-year-olds.
It found that 80 percent of young people believe that music and live events have a positive impact on mood and overall well-being.
When participants were asked which artists had the most positive impact on their mental health, Taylor Swift came first with 32 percent of respondents, closely followed by Ed Sheeran (28 percent).
Dedicated fan bases like the “Swiftie” community was also cited as a positive influence: nearly two-thirds (61 percent) of young people agreed that participating in these online and face-to-face collectives had a positive impact on their mood or well-being.
However, there are increasing reports of people suffering from memory loss after their performances on the Eras tour.
Jenna Tocatilan, 25, from New York, said she had dreamed of seeing the pop star for so long that she found it difficult to keep track of what was happening.
She told Time magazine that “post-concert amnesia is real,” adding after seeing Swift perform a “surprise” song, “If I didn’t have the five-minute video that my friend kindly admitted me to the concert.” , “I probably would have told everyone it didn’t happen.”
Experts say there’s good evidence to explain the phenomenon, which isn’t just among Swift’s superfans, who call themselves Swifties.
The neuroscientist dr. Dean Burnett, an Honorary Research Fellow at Cardiff University, UK, said: “When you’re at a concert by someone you love, surrounded by thousands of very excited other people, listening to music that makes you emotionally connection has developed, many Emotions will happen to you at the same time.
“Not only is this hard on the brain, but it also means that everything you experience has a high emotional quality, so nothing “stands out”, which is important if you want to recall a memory later.
Dr. Ewan McNay, an associate professor in the psychology department at the State University of New York at Albany, said that people’s brains respond to extremely positive emotions in a similar way to negative stress.
This overload can make it harder to form memories.
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Crystal Leahy is an author and health journalist who writes for The Fashion Vibes. With a background in health and wellness, Crystal has a passion for helping people live their best lives through healthy habits and lifestyles.