Plastic surgeons report a record number of people under the age of 30 visiting their offices for cosmetic procedures such as lip fillers and buccal liposuction.
Young people are flocking to plastic surgeons for record-breaking surgeries, according to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), with 75 percent seeing an increase in demand from clients under the age of 30 over the past year.
Generation Z, which includes people born between 1997 and 2012, is more interested in plastic surgery than previous generations, in part due to the rise of social media.
The increase in demand may be related to many factors, including a post-pandemic return to private life, higher disposable incomes, and cultural and social pressure to meet a certain standard of beauty via social media.
Social media has also spawned several trends in plastic surgery. One of the most notable is the recent increase in women undergoing risky Brazilian butt lift (BBL) procedures to achieve an hourglass shape.
The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) reported that approximately 75 percent of member physicians have seen a 10 percent increase in demand for cosmetic procedures in the past year. Most of the procedures performed were minimally invasive – think lip fillers, botox
More than half of all plastic surgeons reported an increase in bookings and treatments in the past year, according to industry group reports.
Fifty-eight percent of AAFPRS facial aesthetic surgeons reported an increase in bookings and treatments in the past year.
More than 75 percent say patient demand has increased by more than 10 percent.
Citing a return to people’s lives with the end of the pandemic and a broader interest in self-sufficiency, plastic surgeons said interest is mainly in non-invasive procedures.
The vast majority — 82 percent — of facial treatments performed in 2022 were minimally invasive, including injectable neurotoxins like Botox, fillers, and topical treatments like chemical peels and microneedling.
But TikTok’s popular lip fat removal from the face to create a more sculpted, angular look was also a popular choice.
Buccal liposuction removes fat pads from the inside of a person’s cheek, giving them a more angular, chiseled appearance.
Buccal fat removal – There are some risks associated with modeling your jaw
Buccal fat removal surgery, which gives the patient a sculpted, angular face, is very popular among celebrities. But some people get severe swelling and infection afterwards.
DR Theda Kontis, president of the AAFPRS, said: “As people return to the office and return to the routine of everyday life without quarantine, interest in elective surgeries and non-invasive ‘adjustments’ remains high.”
The other 18 percent of the procedures were surgical.
The most common were facelifts, blepharoplasty – eye rejuvenation and nose jobs – known as rhinoplasty.
The organization also attributed the record high interest in cosmetic surgery to the ongoing “Zoom boom,” a phenomenon that has begun to shift primarily to online platforms such as Zoom, which require people to use video conferencing tools instead of in-person work.
Research into the effect of almost exclusively using online video platforms has found that appearing in videos increases concerns about personal appearance and increased interest in aesthetic procedures such as waxing and fillers.
The rise of online conferencing platforms like Zoom has sparked a wave of people scheduling appointments for above-the-neck settings when suddenly their perceived flaws are made clear during video calls.
The big shift to remote work has also given people the opportunity to have surgery and recover at home without using their limited paid time off.
Not only have millions of people become aware of physical deficiencies thanks to the “zoom effect”, but they have also experienced some disruption in their psychological well-being during the pandemic. The desire to regain declining self-esteem led to consultations with plastic surgeons.
And it’s no secret that social media can have negative effects on mental health. Apps like Instagram and TikTok are littered with beauty ideals in the form of big celebrities. Teenagers locked into social media are exposed to unrealistic, potentially dangerous body standards that can lead to attempts to surgically alter their personal appearance.
While many people have hidden their plastic surgery or gone under the knife well into old age, young adults are taking a proactive approach by getting Botox and other fillers to prevent signs of aging.
Seventy-eight percent of AAFPRS members expect earlier maintenance and age prevention to be more emphasized from 20s to 30s to avoid major interventions and surgeries later.
Seattle dermatologist Dr. regular skin care instead of wrinkle treatment.”
Gen Z is also more vocal than previous generations about plastic surgery, especially on social media.
For example, American TikToker Audrey Peters has openly documented her decision to undergo liposuction under her chin, telling her 650,000 followers that her double chin has always been her biggest insecurity.
The latest plastic surgery trend to overtake Hollywood is the removal of buccal fat, which plastic surgeons warn is not a wise long-term investment.
The model Chrissy Teigen admitted last year that she underwent the operation and is just one of many personalities who are believed to have undergone the operation.
Glee star Lea Michelle and Game of Thrones star Sophie Turner are also speculated to have undergone the procedure after appearing to have more chiseled jawline in recent public appearances.
According to the AAFPRS, 15 percent of facial plastic surgeons report an increase in buccal fat removal to achieve a slimmer face.
Dr. Kontis said: “Buccal liposuction is not reversible. So while you love the look in your 20s or 30s, your face naturally loses fat and therefore volume as you age.
The sunken appearance is also a side effect of rapid and drastic weight loss.
It’s called “Ozempic Face,” after the gaunt expression on the faces of some people who take the type 2 diabetes drug, which is used off-label for weight loss.
“Like any mass loss treatment, semiglutide treatments can shrink fat deposits, reduce facial volume and leave skin looking soft and supple,” said Dr. bills.
She added: “Obviously we can treat these unwanted side effects with anything from fillers to facelifts, but the point is there is no such thing as a magic pill.”
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Crystal Leahy is an author and health journalist who writes for The Fashion Vibes. With a background in health and wellness, Crystal has a passion for helping people live their best lives through healthy habits and lifestyles.
