Warner Bros. launches NFT for THE LORD OF THE RINGS: THE FELLOWSHIP OF THE RING

Warner Bros. Discovery will take Peter Jackson’s The Lord of the Rings: The Fellowship of the Ring and the launch of limited edition NFT versions of the incredible fantasy epic. NFTs are becoming very popular and this is the first time that a large studio has released a film like NFT,

WB is partnering with blockchain company Eluvio and they will launch The Lord of the Rings: The Fellowship of the Ring (Extended version) Web3 Movie Experience, which will be available in two different editions that will be released on Friday 21 October on web3.wb.com. On this platform, fans will be able to buy, sell and trade movie NFTs.

This is only the first of other upcoming NTFs to be available in the “WB Movieverse”. This is a whole new market that WB is looking to tap into Jessica SchellGM and EVP, Warner Bros. Home Entertainment, have said future releases have yet to be determined.

WB and Eluvio are minting 999 copies of the Epic Edition, priced at $ 100 each, and 10,000 of the Mystery Edition for $ 30. “Both allow buyers to watch the extended version of the film (which lasts 3 hours and 48 minutes) in 4K UHD, along with access to more than eight hours of special features; hundreds of images; and hidden AR collectibles. The Epic Edition includes navigation menus for three movie locations – The Shire, Rivendell, Mines of Moria – along with location-specific key art. The Mystery Edition includes one, randomly assigned. The Epic Edition also includes extra image galleries not in the Mystery Edition. “

Schell said: “First and foremost, we are always looking for ways to delight and surprise our fans and film collectors, and this is especially true for The Lord of the Rings. It allows fans to experience the film in a whole new way. “

Schell went on to say that the 2001 fantasy film is an “evergreen” film with a passionate fan base. While the extended edition of Fellowship of the Ring has been available in previous releases of WB Home Entertainment and has eight hours of bonus content. It is also available for viewing on HBO Max. In NFTs, “it’s all packed into one experience, along with the new AR collectibles (for example, a magic wand) hidden in the different locations.

So why would anyone want to buy one of the NFTs? Michelle MunsonCEO and co-founder of Eluvio explains, The Lord of the Rings: The Fellowship of the Ring (Extended Version) Web3 Movie Experience is “a live cinematic experience, rather than just a copy of the movie. Warner Bros. can customize content for each NFT, to make it more of a playful experience over time.”

When talking about why WB decided on the number of NFTs to mint for this release, Schell explained: “It’s that balance between wanting it to be available to fans and also wanting to have a certain level of scarcity and exclusivity. “.

If you want to get into this, users need to create an Eluvio media wallet that serves as a digital repository and allows consumers to stream and purchase content. Fellowship of the Ring NFTs can be purchased via credit cards or cryptocurrency wallets.

Eluvio’s Content Blockchain enables native Web3 multimedia experiences, and the company says it provides “a significantly more carbon efficient alternative” to other platforms for digital asset management and NFT minting. With the Lord of the Rings release, the core digital assets of the experience along with the derived NFTs are all on the blockchain, not just the token (NFT) itself. This means that smart contracts and content experiences can be dynamically updated over time.