In November, Netflix will launch the cheapest plan in its history but with advertising

Now that they are having one of their best moments yet this year, with the release of “Monster: The Jeffrey Dahmer Story”, now Netflix has confirmed what the rumors had advanced in recent months. A new cheaper subscription plan is coming, it will arrive in November, but despite being the lowest in its history, it will have ads within the platform.

Although “The Gray Man” and “Blonde” did not turn out to be the success the company hoped for, numbers that Evan Peters and “Dahmer” managed to climb again. Even so, the number of Netflix subscribers declined in early 2021 and the second half-yearly report provided by the company. At a time when other companies are starting to gain ground in the streaming market, the red behemoth has a new answer.

According to the Hollywood Reporter, Netflix confirms that its cheapest plan will launch in November of this same year. This will be just the first step of its new strategy, which will include advertising within the platform and its content, approximately every hour, with 4 or 5 minute ads.

The the new Netflix plan will cost $ 6.99 Americans per month, which translates to around $ 140 Mexican pesos, is half their standard plan. The idea of ​​the company is to launch this new tariff in 12 countries as a test, and it will be called “base with advertising”. Furthermore, it is said that its arrival will not change at all in the rest of the packages.

Netflix expands its subscription packages with a cheaper offer

At the moment it has not been confirmed if the month of November will be the launch date for the rest of the countries, nor which will be the entities where it will be possible to contract this package. On the contrary, Greg Peters, Netflix’s chief operating officer, said that “the most important thing for us is that we want to give consumers the choice and understand which offer is best for them.”

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With the extension of the subscription packages with the program “basic with advertising”, Netflix is ​​hoping some of the subscribers will switch plans, or reevaluate if they want to stick with their current one, or switch to one that suits their pockets better.” Overall, we aimed at neutral to positive revenue, subscriptions and ad monetization. for subscriptions without ads “.

It is worth mentioning that if you contract this package, the ads will interrupt any series or movie you are watching, or in case it is on the main page, every hour, with cuts from 4 to 5 minutes, in which the ads from 15 to 30 seconds. Additionally, the content will not be downloadable and some of its titles will not be available under your rights.