‘Avatar: The Sense of Water’: James Cameron Says 3D “Isn’t Dead Yet”

If you thought 3D was dead and no longer aroused interest, James Cameron wants you to know that you are very wrong. The acclaimed director reinvigorated the format with the release of his 2009 smash hit “Avatar,” the highest-grossing film in history, grossing $ 2.847 million. After the prestige achieved by this production, other films have taken advantage of the 3D phenomenon and applied it to their releases. This was the case with ‘Alice in Wonderland’ (Tim Burton), ‘Gravity’ (Alfonso Cuarón), ‘La vida de Pi’ (Ang Lee) and many other productions that dared to launch their work in 3D. Currently, the format doesn’t arouse as much public interest as it did then, but Cameron wanted to oppose the general view that 3D has disappeared.

The director addressed the issue during the panel discussion where the sequel we return to Pandora, ‘Avatar: The Sense of Water’, was promoted. “It seems to most people that 3D is ‘finished’. But it’s not really finished. It’s just been accepted.” Cameron said during the promotional meeting, according to / Film. “Only now is it part of your options when you go to the cinema to see a big hit”, the director clarified.

“I compare it to color. When the color films first came out it was a big deal. People went to see the films because they were in color. I think in the era of “Avatars” people went to the cinema because they were in 3D … I think it had an impact on the way the films were presented, which is now accepted and is part of the era and how it is. done” Cameron explained. ” ‘Avatar’ won the Oscar for Best Photography with a 3D Digital Camera. No digital camera had ever won the Best Photography award before. Then, in two of the next three years, the Oscar-winning filmmakers used the same cameras. So you have three out of four years that the Academy has adopted digital cinematography. And those three films were in 3D “, explained the manager.

Will 3D be back in fashion?

The 3D format reached its heyday and success in the 2010s, when ‘Avatar’ was released and when the public did not hesitate to go to the cinema to enjoy the previews in three dimensions. There was a time when it became very fashionable to wear the legendary glasses when you enter the room with the big screen, where you completely immerse yourself in the world of the film. However, public demand for this format has declined at present.

But all is not lost, maybe James Cameron could bring us back the interest in 3D cinema with ‘Avatar: The Sense of Water’. Soon we will be able to enjoy 3D again with the sequel to “Avatar”, which is scheduled to premiere on December 16. In the meantime, we will be able to enjoy the original “Avatar” again, which returns to theaters on September 30th in 3D, so that we can fall in love with the format again before the premiere of the long-awaited sequel.