The element of surprise in cinema is one of the elements that we miss most in recent years when it comes to going to the nearest room and sitting in front of a blank screen to be swayed. Having no idea what will happen the instant the lights go out and a new story is projected in front of you. Know that you don’t know anything. Wait from expectation and not from certainty.
It is a sensation as indescribable as it is wonderful that, for some time now, has become an endangered experience. Maybe the media roar, the social media commercial strategies or the trailer as an incomprehensible excuse to find out practically the whole plot are the main culprits, but there are still some examples of films that preferred to keep their mystery until almost the last second. Which is still the first.
10 movies that hid their premise
1 ‘The forest’
Once verified with “The Sixth Sense” that the fusion of terror and the surprising final twist was a perfect formula for the box office, ignoring the omnipresent human drama, each of the films that M. Night Shyamalan was previewing they were sold, directly, as genre films full of shock and shock. Big mistake. In the end, of course, what happened happened, that the reception of those works by the public was resolved with a very high number of anger and accusations of fraud.
And that’s a shame, because, focusing on the case in question, even though I insist that many of his films could fit perfectly into this special, ‘The Forest’ was a gem where silences mattered much more than shots. effect and staging was another protagonist within a plot that masterfully analyzed fear. A work full of visual poetry, directed with unique craftsmanship, performed with conviction and dedication by a five-star cast and with a resolution that, yes, through the house’s surprise brand, has contributed an extra dose of psychological depth, giving a much greater value to the whole, giving it meaning and reason for being. An absolute masterpiece.
The forest in eCartelera
Two ‘NOP’
Jordan Peele’s latest film, ‘NOP’, is the latest great example of a film that perfectly manages its advertising strategy to keep the very essence of its story secret. Instant classic of the sci-fi (and contemporary western) genre.this one-of-a-kind proposal, different, risky, deeply classic and respectful in its references and challenging in its momentum of constant genius, It is much more fun if you approach without knowing what you will find. Fortunately, we managed to do this without having to dodge too many bullets along the way. Perfect example of what can still be done.
NOP in eCartelera
3 ‘Monstrous’
A perfect example of a marketing campaign capable of capturing the interest of a sizable audience without showing itself more than loyal, ‘Monstrous’ has suffered the injustice of being a film consistently compared to its previous Internet phenomenon. That is, millions of viewers, not as many as expected, yes, they sat in their seats waiting for The Definitive Monster Movie and what they found was, no more, no less, that a great film of intrigue and action in found footage format.
A proposal in which the direction of Matt Reeves becomes the main virtue, showing the first series of strokes of genius and intelligence in the staging of a director who would not take long to take off completely. Misunderstood since its premiere, ‘Monstrous’ remains a film to be discovered and claimed.
Monstrous in eCartelera
4 ‘The cabin in the woods’
How the hell do you sell well a proposal where, roughly, every five minutes there’s a surprise? Certainly not in the way it was done. Beyond the thousand and one problems that it encountered to end with a preview in the cinemas of our country, ‘The Cabin in the Woods’, thanks above all to its trailer, presented itself as another variant of the classic starting point in which a group of boys and girls with an enviable physique meet in a remote place in the middle of nowhere where strange events begin to occur. Yet? No not at all. This was something else entirely. It is much better.
Joss Whedon and Drew Goddard have come up with an absolutely unpredictable work, flawless in the management of spin shots, funny to the point of laughter and perfect as a lighthearted and refreshing homage to the genre. One of those works in which everything seems to come together to give shape an authentic cinematic party in which everything is allowed. Impossible to imagine what was happening to us. Luckily.
The cabin in the woods by eCartelera
5 ‘hereditary’
Last 2018, horror cinema added to its catalog one of its most impressive and dazzling jewels of recent years: ‘Hereditary’. We are facing the impressive debut of Ari Aster, a film as strange as it is exciting, as delusional as it is hypnotic, as confused as it is convulsive, as brilliant as it is moving.
Characters beyond the stereotype, an unpredictable story from start to finish, an undeniable central performance by Toni Collete, and some of the most haunting, haunting and suffocating cinematic moments of the last decade have come to complete the prodigy. A film consolidated in record time as a classic of the genre that took us by surprise thanks, among other things, to a promotional strategy that revealed just enough to further enhance the impressive experience.
Inherited in eCartelera
6 “The skin I live in”
Supporting his superb imagery against a backdrop of electronic music capable of inducing automatic hypnosis, the trailer for “The Skin I Live In”, one of the most misunderstood masterpieces of Pedro Almodóvar’s professional career, has been as fascinating as it is intriguing ever since. from its first viewing. A series of sensations accumulated in just over two minutes which, of course, were rewarded with a film in which everything worked between risk, madness, poetry, horror and bewilderment.
The skin I live in eCartelera
7 ‘Independence Day’
‘Independence Day’ has attracted the attention and interest of millions of viewers with the help of a spectacular and unforgettable scene in which the White House exploded into the air. As well as. A current of expectations and curiosity that became an overwhelming reality after the premiere of the film and that ended up making it the highest-grossing film in the history of cinema at the time.
Figures aside, the truth is that Roland Emmerich delivered the most complete and iconic film of his professional career here, a sci-fi action show that encouraged you to devour untold quantities of popcorn as he watches in amazement an overwhelming parade of world-class special effects.
Independence Day in eCartelera
8 ‘The glow’
The still image of some elevators.
Credits in which the main protagonists and those in charge of the film appear.
The slow-motion arrival of incalculable amounts of blood as if it were a reddish tsunami.
A little over a minute and a half of which it was impossible to look away.
I already wanted to see ‘The Shining’. And you had no idea, unless you had read the Stephen King classic, what awaited you on the other side of the screen.
The glow in eCartelera
9 ‘Men’
Another recent example that there is still room for mystery before previews is found in ‘Men’, a very risky proposition signed by the always interesting Alex Garland. A story that has kept its more than important number of aces up its sleeve e did not reveal all his surprises until the very moment the lights in the room went out and he began his unspeakable journey. Knowing more about the account would ruin much of the experience, so thank you for taking the opportunity to come to her with the right information.
Menu in eCartelera
10 “The Blair Witch Project”
In the end it was more of a disappointment than anything else, but the high expectations placed on “The Blair Witch Project” were more than justified thanks to the progress that sparked instant terror. It was impossible to know for sure what you would find when you sat down in the cinema, but you had to know whether or not the theory that everything told in the film actually happened was truea golden promotional strategy that caused completely unexpected commercial success.
The Blair Witch project on eCartelera
In these ten examples, the magic could be done when it comes to proposals that don’t reveal their true nature in sneak peeks, advertisements, or even promotional images. Films that allowed us to fully enjoy their surprises, twists, characters and conflicts. There is nothing better than letting go on a cinematic level without knowing exactly where you are going. And here we understand it.
Source: E Cartelera
