In the latest move made by a company to look like a real person, Kellogg’s decided to launch the Vtubing career of one of their cereal mascots, Tony the Tiger. On August 19 from 5 p.m. to 7 p.m. ET, Tony will go head-to-head live with Twitch streamers Brennon “GoldGlove” O’Neill, Chrissy CostanzaAnd Jakeem “Big Cheese” Johnson on Tony’s new Twitch channel.
They haven’t said the name of the game they’re going to play, but it’s a popular battle royale game, I suppose Fortnite. Tony will interact with the chat and show him the game platform.
Personally, I hate this. I need big brands like this to stop pretending to be real people. Some of the tweets they ran into from other brands were pretty funny, but when they started interacting more with real people it got weird. I would prefer to stream Tony the Tiger playing with other mascots of the brand.
We bring Snap, Crackle and Pop here, maybe Toucan Sam could join in too. If you have to do stunts like this, keep it in some sort of brand universe. It’s just me? Do people really like this kind of thing? Let me know if there’s anything I’m missing because this whole thing is just creepy on a whole new level to me.
by Anna Williams
Source: Geek Tyrant
