Ryan ReynoldsProduction company Maximum Effort has just entered into an exclusive multi-year agreement with the FuboTV streaming television service for unscripted content. This deal will include the launch of Maximum Effort Network, “a linear channel on FuboTV, and will also have a blind script deal with Fubo TV.” Maximum Effort Productions will have creative control over the channel’s content.
Sounds like a great deal! There is no doubt that Reynolds and his team will have a lot of fun with this opportunity. Reynolds said in a statement:
“Maximum Effort’s mission is to bring people together in fun and unexpected ways and we think today’s announcement with Fubo will help do just that. FuboTV has taken a new approach to content development and distribution in the digital age and the whole team is passionate about thinking differently and taking risks. I honestly can’t believe Maximum Effort can program our network. I am extremely enthusiastic and grateful to Fubo.
David Gandlerco-founder and CEO, FuboTV added:
“I am thrilled to announce FuboTV’s partnership with Ryan Reynolds, George Dewey, James Toney (Chief Strategy Officer) and Maximum Effort. Ryan is not only a Hollywood A-list star, but also a serial entrepreneur with a stellar track record across sports (as the owner of Wrexham football club), advertising, content and marketing. We plan to leverage Ryan and George’s experience, creativity and advertiser relationships to support network programming through innovative marketing partnerships that leverage Fubo’s data capabilities and interactive technology stack. Ryan and Maximum Effort have demonstrated their confidence in FuboTV and what we intend to create together through a stock deal that includes shares at a price above today’s trading price. We can’t wait to get started. “
I’m curious to see what kind of project they develop for FuboTV. If any of them look good, maybe I’ll try the TV streaming service.
Pamela Duckworth, head of original programming, FuboTV, went on to say: It’s so exciting to partner with Ryan, George and James to launch a new entertainment network. We all believe that the opportunity to create scripted and scripted content together without the usual levels of approval needed in other networks will open doors to creativity. “
Maximum Effort Productions also has a three-year development agreement with Paramount Pictures announced in May 2021 for feature film projects.
Source: Deadline
by Joey Paur
Source: Geek Tyrant
