The $ 154 million Pixar Elio science fiction flop becomes a stroke stroke on Disney+

For decades, Pixar was the Gold Standard for animated films, dominating the box office with original stories and sequels effortlessly. But in recent years, things have moved drastically.

The study that some of the most loved films of all time has given us has seen its fading of Magic Box Office, with several films undergoing pandemic.

The last example was the science fiction adventure HeliumWhich opened to the lowest numbers of Pixar ever and quickly went down like a theatrical bomb, which was a shame, because in reality it was a good film. But now, Helium He is getting a second life thanks to Disney+.

According to Flixpatrol, Helium He shot at the top of the Disney+streaming charts, claiming number 1 in view of the live-action remake of Lilo & Stitch. This is a great victory for a film that barely made an embankment in cinemas, but also underlines a bigger problem with which Pixar and Disney are facing.

During the pandemic, three pixar films, Soul, LucaAND Becoming redJump entirely in cinemas and went directly to Disney+. At the time it was an intelligent move, ensuring that families could look at home without additional taxes.

But the downside is that the audience has become accustomed to the idea that Pixar’s new films are something that transmits on the sofa instead of buying tickets. Even now, with the theaters again in full swing, Pixar has failed to shake that perception.

That turn had an obvious impact. Outside last summer Inside Out 2Which has collected over $ 1 billion all over the world, Pixar’s recent formation fought to make a theatrically axle. Lightyear AND Helium both bombed, while Elementary I had to fight hard to turn things through word of mouth.

Still, families for families are flourishing. The box office champions this year include Lilo & Stitch AND A Minecraft movieThe demonstration families are still leaving theaters, it seems that they are not going for the original Pixar originals.

The fact that Helium It is dominant on Disney+ shows that the interest is still there. People still want to watch Pixar movies, they don’t feel the urgency to do it during the opening weekend.

This is a problem for a study that built his reputation on the bold original narrative. Sequel like Toy Story 5 AND Incredibles 3 They are already in progress, but Pixar is also pushing forward with new concepts.

Next March Porta Trackfollowed by CatA film about the adventure of a cat through Venice. If the public embraces these originals, Pixar’s future direction could decide.

An adjustment that Disney could take into consideration is changing release strategies. Traditionally, Pixar pointed out in mid -June, but Helium launched immediately after Lilo & Stitch AND How to train your dragongiving families many alternatives.

TrackHowever, it is opening up in March against the Rating R The bride!Which means that the family market will have for itself. If that timing works, perhaps the Pixar sequels could remain in the summer slots while the originals find the breathing room in the spring.

I also think Pixar has to start playing with his animation style and being more innovative with their artistic approach, because their current style feels stale and chest.

Pixar is clearly not out of the game, but the way the public is committed to his films has changed. The success of Elio’s streaming shows that the question is still strong, a new strategy may be necessary to bring families back to cinemas.