Because Kevin Feige has been quarreled by so many mediocre shows Marvel Disney+, and what he says about the MCU struggles

At one point, the Marvel cinematographic universe looked like an unstoppable car. From Iron Man TO Avengers: endgameThe study delivered a blow after a tone and a structure that seemed fresh, exciting and unified. But after endgame, everything has changed.

Suddenly, Marvel was everywhere. New shows were popping up on Disney+ what it seemed every two months. Some of them, like Wandavision AND LokiHe landed well with the public. Others, like Secret invasion AND She-Hulk: LawyerNo. Also solid efforts like Ms Marvel I was buried under the weight of amazed fatigue.

So what happened? Because the wonder – and more specifically, Kevin FeigeSign so many shows that either have not landed or have not felt useless?

According to a recent report of the Wall Street Journal, everything is reduced to three words from the Disney CEO Bob Iger: “Expansion, expansion, expansion”.

That directive, led by the aggressive thrust of Disney in streaming with Disney+, became the post-Endgame.

Feige, which was the driving force behind the MCU for more than 15 years, has not fought exactly. Instead, it agreed with the strategy, according to what reports wanting to be a “good company citizen”.

But that corporate loyalty had a cost.

The result was a panorama of attempts attempts that overwhelmed the public and composed the narrative excessively.

Shows like Secret invasion have been criticized critically. She-Hulk He had his fans, but the general reaction was mixed and many believed that he was hurried or irregular.

Even when the quality was there, as with Ms MarvelThe public suffered. As the report notes, there were only “too many Marvel content” at the time of the fall of the series and many fans had already verified.

This led to a bigger problem … fragmentation. The characters introduced in Disney+ Show are subsequently presented in films such as WondersBut most spectators hadn’t seen their background. So now, the films have had to stop and fill the gaps, kill the rhythm and unleash confusion.

Wonders He ridden strong at the box office and a great reason was that a good part of the audience had no idea who IMAN VELLANIKamala Khan was or because they should worry.

Of course, it is easy to indicate company mandates and say: “That’s why the quality is immersed”. But there is something more.

The real problem could be the narration of the Marvel itself. The formula that worked so well during the Infinity saga with its Quippy dialogue, the family structure, a mix of humor and heart has started to feel stitled. Each film and show sounds the same way. Each character provides jokes in the same way. There is an identity in the tone that has become boring, regardless of how large or small history is.

Fortunately, it seems that Marvel is finally taking a step back. The study is downsizing its release program. There are still some films set for 2025, including the recently released Thunderbolts*Which, by the way, proved to be fantastic. He took some creative risks, embraced a strong character work and felt different from the typical MCU formula. This is an important part of why it worked.

If Marvel wants to regain its audience, it’s not just about doing less, it’s about doing better. The restoration is coming. We hope that the evolution will follow.