The global anime industry has reached an all-time high, achieving massive growth in 2023. A report from Parrot Analytics reveals a notable 14% increase from the previous year, proving that anime is a strong force in entertainment.
When I was growing up, anime was a niche subculture, but it has abandoned its Japanese origins to become a global phenomenon, fueled by rapid technological advances, growing international accessibility, and a strong appetite from a diverse fan base.
While Japan remains the epicenter of anime production, the overseas market has surpassed domestic consumption, accounting for 51.5% of the industry’s total market value.
Revenue streams extend well beyond streaming, encompassing merchandise, music, games and live events. Together, Japan and North America contribute an impressive 72% of the industry’s overall profits.
Streaming platforms, which are a crucial factor in anime’s global reach, have also played an important role in this growth. Netflix leads the pack, generating more than $2 billion in anime revenue in 2023. Crunchyroll follows with $1 billion, followed by Hulu, Amazon Prime Video, Disney+ and MAX.
As technology continues to bridge the gap between East and West, fans can enjoy faster access to new manga episodes and chapters, often released globally in a matter of hours.
The pandemic initially triggered a surge in anime consumption as people sought escapism during lockdown. This has not disappeared; instead, it solidified. That’s when my dad started watching anime and never stopped. He’s addicted.
Gen Z has embraced anime wholeheartedly, with studies showing that many young viewers prefer anime to traditional shows like the National Football League. The NFL has also leaned into the popularity of anime, partnering with franchises like One piece and creating anime-inspired team trailers.
Douglas Montgomeryformer president of the Japan America Society of Southern California, highlights the broad economic impact of anime:
“Anime is a major driver of ancillary businesses such as consumer products, games and live events, creating ripple effects across the global economy. By tapping into these interconnected industries, the anime sector can unlock immense economic potential and foster innovation that goes well beyond traditional media.”
The growth of anime is a global movement reshaping industries. Its influence is seen in various forms of entertainment, which also includes games and consumer products.
There are also live events and themed experiences that are becoming increasingly popular, attracting fans and showcasing the versatility of anime as a medium.
As the years pass, the anime industry continues to shatter expectations, reaching new heights of popularity and profitability.
As new generations of fans embrace this amazing and vibrant art form, the future of anime looks brighter than ever.
by Joey Paur
Source: Geek Tyrant
Lloyd Grunewald is an author at “The Fashion Vibes”. He is a talented writer who focuses on bringing the latest entertainment-related news to his readers. With a deep understanding of the entertainment industry and a passion for writing, Lloyd delivers engaging articles that keep his readers informed and entertained.
