The Cinemark Movie Club has over 1 million active members with over 3,000 members per cinema in the US club.
The nation’s third largest movie chain, based in Plano, Texas, says the movie club, launched in December 2017, was the first paid membership program developed by North American Exhibition and the first to reach 1 million. of subscribers.
Loyalty programs from major network theaters to independent theaters have become a crucial part of the theater ecosystem in marketing new releases for post-Covid members, especially as some demo screenings become more difficult to access. .
“Our unique program caters to a wide range of viewers with the benefits and rewards of a return that allows members to visit Cinemark more often,” said Sean Gamble, CEO. “Reaching the milestone of 1 million members proves once again that our guests appreciate the special benefits and unparalleled value offering offered by membership in the Cinema Club.
The club offers a special price on companion tickets, the ability to transfer the film monthly without loan expiration, a 20% discount on discounts and other benefits. According to Cinemark, members of the $ 9.99-per-month program visit Cinemark theaters three times more often than the average viewer in the chain, according to Cinemark, with more frequent discounted purchases.
The Movie Club is a component of Cinemark Movie Rewards, a versatile loyalty program that rewards one point for every dollar spent that can be redeemed for movie tickets, benefits and merchandising.
Launched last September, Cinema Club Platinum rewards customers who visit Cinemark Theater 25 times or purchase 60 tickets per calendar year with a 25% discount on each visit and five additional tickets per member per transaction.
Source: Deadline
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