Create your own imaginary friend on the IF movie promotional website

The highly anticipated family film SELF has come out with a fun promotion to get fans excited for the upcoming movie. On the film’s social media, a post listed the film’s website, where you can go and create a picture of your IF (imaginary friend). It then generates something vaguely similar to your creation and leads you to a discounted surprise from Baskin Robbins.

The post reads:

Enter the #IFMovie Imagination Station on http://IFGenerator.com!
1. Draw your imaginary friend
2. You can see it if you believe it!
3. Unlock a sweet reward from @Robbins Baskin

Get tickets now to see the film only in theaters on May 17th

Check it out and get ready to watch SELF when it hits theaters this month on May 17.

The film is described as “the story of a man who can see and talk to people’s imaginary friends, befriending those who have been forgotten or discarded.

“However, some imaginary friends, devoid of love and friendship, turn to the dark side, and it is up to Reynolds’ character to save the world from those who turn evil.”

Ryan Reynolds stars in the film with an incredible ensemble that also includes Cailey FlemingAND Fiona Shawas well as Steve Carell, Matt Damon, Jon Stewart, Emily Blunt, Maya Rodolfo, Sam Rockwell, Sebastiano Maniscalco, Cristoforo Meloni, Richard Jenkins, Awkwafina, Vince Vaughn, Phoebe Waller-Ponte, Louis Gossett Jr, Alan S. KimAND Bobby Moynihan.