Mark Wahlberg’s “The Family Plan” is the most-watched movie of all time on Apple TV+, while “The Morning Show” breaks records for the streamer’s TV drama series

EXCLUSIVE: Streamers are slow to deliver viewership results, especially when the news is good. Apple has good news.

The premiere of the Mark Wahlberg starrer on December 15 The family plan on Apple TV+ debuted as the most-watched movie of all time for the service and is now the most-watched movie in Apple TV+ history, according to insiders.

The Jennifer Aniston-Reese Witherspoon The Morning Show is the service’s series record holder after the new season, which began in September, saw a 20% increase in viewers compared to season two, driven by gains in the US and Canada, Australia, Germany, Brazil, Mexico, Spain , France and India .

The combination of that, Brie Larson’s Chemistry class, Messi meets AmericaGary Oldman Slow horsesRon Moores For all mankindalong with this year’s leading actress Rebecca Ferguson siloIdris Elbas KidnappedSharon Horgans Bad sisters and Jason Sudeikis’s Ted Lassodrove a 42% year-over-year increase in Apple TV+ viewership in more than 100 countries in 2023. The service doubled the total number of hours consumed compared to the previous year.

Apple’s Monsterverse series Monarch: Legacy of Monsters from Legendary Entertainment, which debuted as the No. 1 drama in its first season on Apple TV in November, and Chemistry lessons has the no. 1 limited series to date on Apple TV+ after its debut on October 13. The documentary about Lionel Messi Messi in America is on track to earn the distinction of becoming the service’s largest unscripted sports series after its October 11 premiere. Not surprisingly, much of this appeal comes from audiences in Australia, Germany, Mexico, Spain and Argentina. The Emmy-winning space drama For all mankind In his fourth season, he surpassed last season’s numbers. And the leading man of Gary Oldman Slow horses The series, which has just aired its third season, is on course to become Britain’s biggest recurring drama, up 65% on its second season.

Apple has also taken the lead in working with theatrical studios, preempting major theatrical releases with art house releases that go well beyond drawing or qualifying runs. It contains Napoleon with Sony, and Flower Moon Killer with Paramount; By Family planit collaborated with David Ellison’s Skydance.

Sony, meanwhile, just prevailed in a hotly contested auction for theatrical distribution deals for two massive Apple Original Film projects. Sony will give George Clooney and Brad Pitt’s Jon Watts-directed film a full theatrical release Wolves (they are already talking about a sequel) and the picture of Scarlett Johansson and Channing Tatum Project Artemis. It’s becoming increasingly clear that, in the bigger picture, cinema without products is a good place to start. Because studios help with P&A expenses, these properties are more valuable when they reach the streaming service. That of Ridley Scott Napoleon An increase to $200 million is an eye opener. The film cost about that much to produce, and theatrical distribution and distribution costs for Sony don’t cover the budget. But it will cover those costs and do no harm to the product if it becomes a big offering on Apple TV+.

The next studio auction is the untitled Formula 1 film directed by Joseph Kosinski. Brad Pitt stars in the vehicle and Jerry Bruckheimer produces. Following the strike-related closure, operations will resume. There are still enough Formula 1 races left for Kosinski this season to get the action-packed shots he needs.