Ajay Bijli, founder of India’s PVR Cinemas and managing director of PVR Inox, will deliver the opening keynote address on International Day at this year’s CinemaCon (April 24-27) in Las Vegas.
PVR Cinemas, India’s first multiplex chain with a 25-year history, managed to weather the pandemic and recently joined forces with rival Inox Leisure to create the largest cinema chain in India. The merged company operates 1,683 screens in 115 cities in India and Sri Lanka.
“I am delighted to be invited by CinemaCon to deliver a special International Day keynote address on behalf of an exhibition representing the Indian film and television industry,” said Bijli.
Noting that both PVR and Inox have a reputation as “game changers” in the industry, Bijli said the new PVR Inox brand is now investing in advanced technologies to enhance the theater experience, including premium large format (PLF) experiences, luxury seating and unique food and beverage options, as well as enhanced sound and projection systems.
“India currently has the highest number of film releases and one of the highest attendances, and although the pandemic has hit our industry hard for almost two years with operational restrictions, the Indian market has been the first to recover from the global cinema chains,” Bijli said. added, please.
Bijli also noted that the post-pandemic box office recovery will be aided by cinemas’ access to a “massive pipeline of Indian-made films in the form of Hindi and regional content, apart from overseas Hollywood content, along with India’s passionate moviegoers. “
Mitch Neuhauser, Managing Director of CinemaCon, said: “With more than 71% of the world’s box office coming from abroad, international exhibitors are playing a more important role than ever. India still maintains a strong film culture characterized by established status and continuity. “
CinemaCon takes place at Caesars Palace in Las Vegas and is attended by nearly 6,000 delegates, including cinema owners and operators, Hollywood studios and exhibition suppliers from around the world.
Source: Deadline
Bernice Bonaparte is an author and entertainment journalist who writes for The Fashion Vibes. With a passion for pop culture and a talent for staying up-to-date on the latest entertainment news, Bernice has become a trusted source for information on the entertainment industry.
