The John Wick: Chapter 4 line of consumer products includes action figures, apparel, drinkware, and plushies

EXCLUSIVE: The John Wick The franchise has thrived in its post-film market, and Keanu Reeves’ strong action streak continues in that sector.

Forward John Wick: Chapter 4Lionsgate, which opens tomorrow, has launched its largest consumer product program for film to date.

Together with the studio’s global representative for consumer products, the licensing giant IMG, a wide range of John Wick Products have been curated, including an apparel collection featuring American classics (currently available at Box Lunch, Spencer’s and Hot Topic) and a line of collectible figures to be launched by YouTooz later this year. In addition, there are other partners that Hot Toys is there for John Wick Action Figures, Prime 1 for Statues and Medicom for Collectibles.

There is also a collection with Ripple Junction of apparel and accessories consisting of drinkware, bags and fleece blankets, as well as a merchandising deal with Sink at the Theatre.

“We have created a world of John Wick Consumer products that match the richness and depth of the John Wick franchise, meet our fans and their deep passion for the brand with touchpoints around the world,” said Lionsgate’s Jerry Sabatini, VP Brand Creative for Global Products and Experiences. From director Chad Stahelski John Wick 4 is so wonderful and rich, and we’re excited to expand this film and Lionsgate’s entire roster off the screen.

Gary Krakower, VP Licensing at IMG, said: “John Wick is an evergreen film franchise that has built an enduring legacy and a passionate global fan base. We are excited to expand this iconic series with a unique and robust consumer products program that will help fans interact with these beloved characters in exciting new ways.”

John Wick: Chapter 4 is looking forward to a record-breaking franchise debut, both worldwide for $115 million and in the US for $65-$70 million. In the movie, John Wick (Reeves) discovers a way to beat The High Table. But before he can earn his freedom, Wick must face a new enemy with powerful alliances around the world and forces turning old friends into enemies. The fourth film, directed by filmmaker Chad Stahelski, is the most acclaimed film in the series with 94% Certified Fresh on Rotten Tomatoes. Through three films John Wick has $588.7 million in worldwide ticket sales. The previous episode of 2019, John Wick: Chapter 3 – Parabellum, sold more than 3 million units across packaged media, electronic sales and VOD in its post-theatrical window and became Lionsgate’s top-grossing home entertainment title in five years since 2014 The Hunger Games: Mockingjay Part 1.