‘Air’, the biographical drama with Ben Affleck and Matt Damon that tackles the history of Nike Jordan

In the eighties there was a unique partnership that changed the footwear and sports industry forever, we are referring to the deal between Nike and Michael Jordan, a unique story that will now be addressed by a new film, it is the movie ‘air’, which hits theaters with Academy Award-winning actors Ben Affleck and Matt Damon.

It was revealed through social networks first official trailer of ‘air’, which shows Ben Affleck and Matt Damon as two Nike executives in the eighties, responsible for the sports section of this company, a modest department that was far from what it has become today, one of the most important areas of this company shoe.

Set in the eighties, a phase in which Nike was going through a crisis, this novelty film based on true events will show the story of the men who made a big bet by making a deal with the then young NBA basketball player, Michael Jordanan athlete aiming for success, however, at that time had not yet become the legend that many enthusiasts remember today.

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It should not be forgotten that in the 80s most of the basketball players who had a contract with a shoe company were with other brands, since Nike was not related to basketball at that time, being considered an athletic shoe, so besides to be not easy all in all, it was a big risk for the brand to venture into the NBA.

The above preview of this new film by Ben Affleck and Matt Damon reveals this historic partnership that generated the first shoe that was baptized with the name of an athlete, Air Jordanssomething that has forever revolutionized both sectors, taking into account the enormous success they have achieved, thanks to the vision of this pair of executives.

When is ‘Air’ coming out?

What is a fact is that ‘air’ is one of the most interesting films approaching the world of cinema, and especially for fans of the seventh art, is that this film has been confirmed to be released internationally in 2023, since the aforementioned trailer reveals that this title will be released on April 5th

It is worth mentioning that in addition to having an interesting story, “Air” completes its cast with outstanding actors, since in this film not only participate Ben Affleck and Matt Damonfor these artists are accompanied in this production by none other than Jason Bateman, Chris Messina, Marlon Wayans, with Chris Tucker and Viola Davis.