Daniel Hoff Agency expands with Atlanta office

EXCLUSIVE: Leading boutique Daniel Hoff Agency celebrates an impressive 30-year record in entertainment with an expansion to Atlanta with a new office led by senior agents Renee Banks and Marta Parrillo.

Banks and Parrillo are both longtime veterans of the Daniel Hoff agency, which was previously based in Los Angeles. Well established in both LA and New York, the agency is now looking to capitalize on the South’s burgeoning manufacturing base by using local agents to add the personal touch that has been key to the business’ growth.

Daniel Hoff founder Daniel Hoff told Deadline: “Ten years ago we jumped at the opportunity to open an office in Manhattan under the leadership of Dave Secor, and in 2020 we expanded that footprint in New York by.. . Broadway opened and operating musicals. Theater agents Dustin Flores and Marc Anthony Ferre. Now, with the explosive investment and growth in the industry in the South, planting our roots in Atlanta was an obvious next step for our clients and agency.

“Our track record speaks for itself,” Hoff continued, “and we can’t wait to work closely with Marta Parrillo’s extraordinary and diverse artists who live and work in this vibrant city.”

Banks and Parrillo added, “We are excited about the opportunity to expand our reach and gain a foothold in this amazing community. We look forward to forging local, personal relationships with customers, artists and content creators.”

Representing clients in film, television and advertising, as well as some of Broadway’s biggest stars, the Daniel Hoff agency has 20 agents across its three offices, with Garrett Hershey recently promoted to lead the commercial team. Leading brands and companies the agency has matched clients with include Gucci, Dior, Sephora, State Farm, Target, Toyota, Porsche, Mercedes, Apple, Nike, Mercedes, Verizon, T Mobile, Taco Bell, Jack in the Box, Doritos, Budweiser, Visa and Mastercard to name a few.

Daniel Hoff Agency clients have also worked with content creators at HBO Max, CBS, Paramount, Lionsgate, Marvel, BET, Nickelodeon, Peacock, Showtime, Paramount+, CW, NBC, Netflix, Disney+, Apple and ITV, among others.

The agency has also secured key client roles in top film, television and Broadway productions through its New York office Crazy boots, Friends, Moulin Rouge!, The notebook, Harry Potter and the Cursed Child, Aladdin, Les Misérables, Tina, Chicago, kite runner, & Julia, MJ, the music man, Caroline or change, paradise place And A strange loopincluding earning them several Tony Award nominations and helping them win one for Best Supporting Actress.