Critically acclaimed ‘M3GAN’ wins Friday at US box office, dethroning ‘Avatar 2’

“Written smoothly and intelligently”according to the Wall Street Journal. “Smart enough to never take himself too seriously”according to the New York Times. “Entertaining in ways you expect and others you don’t, and with enough suspense to make up for its knowing winks at the audience”according to Vanity Fair. 94% mark right now ‘M3GAN’ on the popular Rotten Tomatoes review compilation.

Blumhouse’s new release achieves an average of seven (out of 10) with 160 reviews from registered media. Thus the trade press is absolutely enthusiastic about this doll which has also conquered the public.

With a more than humble starting point in the face of the titan that blankets the entire bill right now, ‘Avatar: The Sense of Water’, ‘M3GAN’ had a surprise in store for the North American box office on Friday. On that day, its opening day, the film produced and co-written by fear veteran James Wan, surpassed James Cameron’s mega blockbuster.

According to data collected by Collider, the film starring Allison Williams, raised 11.7 million with its launch, a figure that leaves behind the 11.4 raised by “Avatar 2” the same day. Gradually, but this film directed by Gerard Johnstone managed to reach the first place, relegating ‘The sense of water’ in second position on its fourth Friday in theaters.

‘M3GAN’ achieves this with a much less grandiose approach: A budget of 12 million dollars (not counting marketing expenses) compared to the almost 250 million that the sequel to ‘Avatar’ would have cost. Of course, according to estimates, the terrifying doll will close its first weekend in second place after raising about 27.5 million dollars10 million more than the first expected forecasts.

Modernize strategy

Not only would the critical applause have to do with this public interest in ‘M3GAN’, his modern marketing campaign would also help attract public attention. By attracting attention on TikTok and managing to viralize several memes related to his peculiar dance moves, this chilling robot has managed to make his way into a paradigm full of proposals. Jumping on the bandwagon of the latest news on social networks, Universal’s “little toy” has even taken to responding to fans via Twitteroffering an appetizer of what can be seen Only in theaters from this January 4th.