Indiyah Polack signed a six-figure deal with PrettyLittleThing, making her the face of the clothing brand’s first market.
The 23-year-old Love Island finalist, who came in third with her 26-year-old boyfriend Dami Hope, has been in talks with the online retail giant for weeks after her popularity with ITV2 viewers increased and the continued support of her growing 946,000 fan base.
On the first PrettyLittleThing, the fashion website signed two Love Island stars from the 2022 lineup after CEO Umar Kamani, 34, aimed to recruit both Indiana and 19-year-old Ambassador Gemma Owen. The show will air earlier this month.
Fashion Ahead: Indiyah Polack signs a six-figure deal with PrettyLittleThing to be the face of the clothing brand’s first market
A source told MailOnline: “PrettyLittleThing bosses have their eyes on India and have been in talks for weeks to hire him.
“It was a great meeting working together to launch the new market, it looks great and believes in creating a sustainable future.”
Indiyah explained: ‘When I learned that PLT wanted me to support this initiative and be an ambassador for the re-wear and resale-focused market that is important to me, I realized that I wasn’t. will reject the opportunity.
“I took the time to get out of the mansion and make sure I have the best management team to help me in my career, but I’m so excited to finally be able to announce this partnership and share it with everyone.’
The Moneymaker: Love Island finalist, who finished third with her boyfriend Dami Hope, has been in talks with the online retail giant for weeks following the growing popularity of her audience.
Indiyah, which has signed a one-year partnership with PLT, will star in its own television commercial to launch the resale platform that hits the screens next week.
As the brand’s family of British co-celebrities continues to grow, the 23-year-old Gemma follows in the footsteps of Molly-Mae Hague, the lead actress and 2019 ambassador.
Since leaving the mansion, Indian fans have supported the star in signing a deal with PrettyLittleThing, with hundreds of tweets in support of her potential commercial projects.
PLT chairman Umar confirmed that their intention was always to sign Indiyah, but it took some time to organize the profitable partnership.
CEO Umar told MailOnline: “We are delighted to confirm that India will be our first PLT market ambassador.
“Indiyah is launching our new resale app as a private seller.
Business Mindset: The TV star shared her excitement after forming a unique partnership with PLT, saying that since leaving the Love Island mansion, she’s taken her “time” and is determined to only make deals you think about.
Lovers: Indiyah hit third with boyfriend Dami Hope on Love Island this summer – the couple fell in love after a brief breakup during the show’s Casa Amor twist (pictured August)
“This has always been our plan, but the busy schedule prevented us from confirming the announcements in the order we planned.
“We hope our PLT customers know how much we value their ideas and will never take them lightly.”
Indiyah, who was a hotel maid before she became famous this summer, will sell her beloved mansion clothes on the PLT Marketplace app. Again . .
Islander announced Wednesday that he has signed a deal with beauty retailer Boots and has thanked fans for their support since the show ended.
She said: “You know beauty is a big passion and obsession for me, so being a Beauty Ambassador for Boots is a dream come true.
“None of this would be possible without all your love and support, nothing goes unnoticed and I love you all so much.”
Re-Sell, Re-Wear: Indiyah, a hotel maid before she became famous this summer, will be selling her mansion-wearing clothes on the PLT Marketplace app.
Source: Daily Mail
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
