Pip Edwards opens PE Nation’s first real-life store

Pip Edwards expands track and field brand PE Nation by opening the label’s first brick and mortar store.

Claire Tregoning, 42, and co-founder of PE Nation, was born in George St.

“We’re seeing a resurgence of retail around us,” Pip told the Daily Telegraph this week.

“Brick and mortar shops are a way to reconnect after all this time that we couldn’t and couldn’t really feel those connections,” he continued.

“Not just us, many other brands are thinking the same way, and you can see that with the huge business developments happening in Sydney, especially the city.”

Pip and Claire recently showcased PE Nation at Afterpay Australian Fashion Week.

In an in-depth conversation with the Sydney Morning Herald last December, Pip spoke about his religious and supernatural views.

Pip explained that he was born and raised a Catholic and continues to cite religion in the census, but no longer “identifies” with the true faith.

Expansion: Claire Tregoning, 42, and co-founder of PE Nation, opened a shop at Galeries on George St (pictured together)

He also said that he loves astrology, which is the practice of predicting life events through the interpretation of the sun, moon, and planets.

“You can take it with a little salt, but it adds another layer of color and richness to what’s ahead,” she told the publication.

“I am a big pet card reader. I have tea ceremonies. I have the crystals. I burn sage Palo Santo,” he added.

Pip goes on to say that he has doubts in his “emotional life” but not in the business world where he has “strong beliefs”.

The mother of one has built an incredible fashion empire for herself with PE Nation, along with her co-founder Claire.

Connection: “Brick and mortar shops are a way to reconnect after all this time that we couldn’t and really feel those connections,” said Pip.