Is Succession’s Logan Roy the next Laurence Llewelyn-Bowen? Design experts say the fictional billionaire’s posh homes in New York and the Hamptons have become a template for thousands of redecorations

His name is synonymous with business intrigue and accumulation of wealth.

But really, it’s the interior design tastes of billionaire Logan Roy from the hit TV show Succession that’s being emulated, not his monetization moves.

The ruthless media mogul – played by veteran actor Brian Cox – may have become one of Britain’s most hated television characters, but his flamboyant style is inspiring makeovers across the country.

Design experts say the posh homes of New York’s Logan and The Hamptons have become a template for thousands of renovations.

According to fashion and home brand La Redoute, searches on Google for home styles containing the term “Success” increased by 5,000 percent after the Easter weekend episode in which Logan was killed. An estimated 2.5 million viewers tuned in.

Since the series first aired in 2018, searches for wallpaper samples inspired by the sequel have increased by 120 percent

Speaking about his vision for the sets, production designer Stephen Carter told Architectural Digest, “The color palette was very clean and almost a faded monotone of richness.”

According to Google data analyzed by La Redoute, searches for wallpaper patterns inspired by the sequel have increased by 120 percent since the series first aired in 2018.

And searches for wall panels, as seen in Logan’s study, increased 130 percent over the course of the series, which concludes with the current fourth season.

Searches for wall panels, as seen in Logan’s study, increased 130 percent over the course of the series, which is currently in its fourth season.

Designer experts say the posh New York homes of Logan and The Hamptons have become a template for thousands of renovations

The house is a stark contrast to the cooler scenes of the office scenes in the popular series, which focuses on media mogul Logan Roy and his lacy family

Sarah Link, Marketing Director at La Redoute, said: “Since the start of last season’s follow-up, more and more of our customers have opted for Hamptons-worthy neutrals, panelling, natural fabrics and white bookcases.

“Looking at the accompanying Google data, it appears that the pursuit of family-style Roy interiors is a trend that appears to be continuing. It’s fascinating to see how much our viewing habits can inspire our interior design choices – and how quickly consumers switch once their interior design captures the imagination.”

Architectural Digest magazine’s Elizabeth Fazzare said: “Fans of interior design will certainly not be happy with the end of the show. Sequel’s jargon-heavy dialogue and fast-paced drama make it hard to put down [ourselves] away from the casting of characters, but we always kept an eye on the sets.

“To play like the one percent, you have to live like them.”