Hailey Bieber was feeling festive on Easter Sunday as she took to Instagram to share snippets of her day.
The 26-year-old supermodel. who is married to Justin Bieber, used the photo-sharing platform’s Stories to entertain her 49.4 million followers.
The Rhode Skincare founder posed in an outdoor selfie, standing under a tree in a strapless cream dress.
She captioned the flawless photo, “Happy Easter,” adding yellow heart emojis and hatching chicks.
The runway plain dress featured a small cutout in the middle, showing off her plunging neckline and tan lines.
Christmas spirit: Hailey Bieber felt festive on Easter Sunday as she took to Instagram to share snippets of her day
Mrs. Bieber also included herself in a one-second clip basking in the sun with a bunny ear filter.
Her light brown blunt bob haircut was styled in a center parting with the curls blowing in the wind.
She donned a pair of tiny gold croissant earrings and wore light makeup, complete with lip gloss.
In another photo shared on her account, Hailey posed next to Rhode’s head of brand Lauren Ratner.
The two women were smiling loudly, with their flawless manicures – Hailey’s French and Lauren’s Red.
Ratner wore a pale yellow dress trimmed with white lace, and her long brown curls were loose.
The marketing guru reposted the snap to her Instagram stories and added a single white heart emoji.
Rhode’s team has been in overdrive lately as they prepare to launch their latest passion fruit flavored peptide lip treatment.
Her look: The Rhode Skincare founder posed in an outdoor selfie, showing off a strapless cream dress
Gorgeous: The runway regular’s dress featured a small cutout in the middle, showing off her plunging neckline and tan lines
Last week, Bieber shared the sexy photos on Instagram and captioned it, “PASSIONFRUIT JELLY. New passion fruit gel lip treatment coming 4/6. Join the waiting list now at rhodeskin.com @rhode.
Hailey launched her Rhode skincare range – named after her middle name – in June 2022.
Since then, the company has flourished.
CEO Melanie Bender, who joined the company in October 2022, recently spoke to Vogue Business about the brand’s astronomical sales figures.
“We passed the eight-figure mark [sales] Threshold in just 11 days of sale. It beats anything I’ve ever seen,” Bender said.
She added that Bieber is also involved in all aspects of the business.
Bender explained, “As founder and creative director, she plays an important role in product development and the overall creative direction of the brand.
“We talk to her more than once a day to build our formulas and priorities around what she identifies as market needs,” she added.
Less than a year later, Bieber is now planning global expansion, with the line launching in Canada, followed by a UK branch.
Sunkissed: She donned a pair of tiny gold croissant earrings and wore light makeup with lip gloss
Fun: In another photo shared on her account, Hailey posed next to Lauren Ratner, Rhode’s head of brand
Last fall, Hailey was named to Forbes magazine’s 30 Under 30 list, earning a spot for her thriving business.
The star took to social media to share the news and she wrote: “Thank you @forbes @forbesunder30 so excited for this cover and so excited for everything to come with @rhode and thank you team @rhode for giving me gave the worst team could ask.
“The journey is one that pinches me daily. Cover of @timtadder story written by the amazing @mcgrathmag @hairinel @leahdarcymakeup @danixmichelle #ForbesUnder30.
In the accompanying interview, Hailey revealed that during the development process, she and her business partners went through several rounds of reformulating products until they met their standards, while making sure that each product’s price did not exceed $30.
Source: Daily Mail
Ashley Root is an author and celebrity journalist who writes for The Fashion Vibes. With a keen eye for all things celebrity, Ashley is always up-to-date on the latest gossip and trends in the world of entertainment.
